NESPRESSO

we showed people that there is life in each capsule beyond its intended purpose.

Nespresso | P R O B L E M

Nespresso’s capsules are recyclable. Nespresso is committed to sustainability. Yet, few people know that. Along with Nespresso, we took a creative approach and partnered with Atelier Trion to show people that there is life in each capsule beyond its intended purpose.

Nespresso | S O L U T I O N

We partnered with the local artists from Atelie Trion, to create an art installation from used Nespresso capsules. This aimed to highlight the importance of recycling and waste transformation. The project included designing a mobile art installation to represent Nespresso's slogan #DoingIsEverything, focusing on communicating Nespresso's sustainability efforts, improving brand awareness in Bulgaria, and encouraging participation in Nespresso's recycling program.

Nespresso | R E S U L T S

The art installation was named “Growth”. More than 2,500 already used Nespresso capsules were processed by hand for the creation of the entire project. The focus was 1600 magnetic aluminium capsules with live plants, which people could take with them and "plant" the message of Nespresso for sustainability. The first presentation of the artwork was in front of Nespresso‘s boutique and was accompanied by coffee tasting.

25 journalists and influencers at the launch

14 publications in target media;
over 75 pieces of content through various platforms
more than 4000 people visited the art installation within 2,5 weeks on display
1650 re-used Nespresso capsules with a plant were taken by visitors
total impressions: 1 091 780