
Our WHY:
We help people make educated choices.
Information has never been so important in making choices. The choices we make dictate the life we live. Better and wiser choices – better and fulfilling life. That is why we do what we do.
Our WHY:
We help people make educated choices.
Information has never been so important in making choices. The choices we make dictate the life we live. Better and wiser choices – better and fulfilling life. That is why we do what we do.
Our WHAT:
We help brands and companies grow and succeed through corporate and marketing communications.
We bring decades of experience and knowledge to raise you to the next level. We use the power of communications to help you grow and thrive and we believe in the power of strong partnerships, that not only excell your business, but also make your journey an exciting and joyful one.
Our WHAT:
We help brands and companies grow and succeed through corporate and marketing communications.
We bring decades of experience and knowledge to raise you to the next level. We use the power of communications to help you grow and thrive and we believe in the power of strong partnerships, that not only excell your business, but also make your journey an exciting and joyful one.
Our HOW:
By creating a unique blend of three key ingredients: PEOPLE, INNOVATIONS, RESULTS
We believe that result-driven people, who are passionate for innovations are the key to successful PR and marketing communications.
Our HOW:
By creating a unique blend of three key ingredients: PEOPLE, INNOVATIONS, RESULTS
We believe that result-driven people, who are passionate for innovations are the key to successful PR and marketing communications.
Latest UPdates
News about UP, clients, PR, marketing, communications, business, our profession and about our life. Stay tuned!
Breaking Boundaries: How to Navigate the Global Communications Landscape
it's about ensuring messages resonate across different regions, cultures, and mindsets.
Read MoreBarbie’s Marketing Campaign is Everything
Magenta-pink sunsets are maybe the only pink event lately that hasn’t been organized by the Barbie marketing team.
Read MoreMulti-Brand Strategy: What is it and how to leverage it?
Why would a company have more than one brand?
Read MoreEntering the Swedish Market 101
Learn how to localize your brand, master the digital landscape, and succeed in the Swedish market.
Read MoreCultivate Your Creative Superpower: A Guide to Idea Generation
Being creative is often regarded as something you are born with.
Read MoreData-Driven Communications Strategy: Personalized Marketing for Today’s Consumer
Everything we do, and everything we see is information.
Read MoreBusinesses play a crucial role in addressing climate change and biodiversity loss.
ESG communications can be a powerful source of business growth
Read MoreExperiential Marketing: How to Make Experiences Work for Your Brand LevelUP
Experiential marketing is known by a few different names in the marketing industry including engagement marketing and ground marketing
Read MoreMake your employer brand work for you
Have you heard about Employer Branding? Do you struggle to differentiate it from Corporate Branding?
Read MoreTop 3 communication trends to keep an eye for in 2023
Already a couple of months in 2023, let’s have a look at some of the communication trends that will continue...
Read MoreUnited Partners – at the forefront of a new era in the world of communications.
What it is like to be on the market for a quarter of a century?
Read MoreHow being diverse helped us build a strong team?
Pride Month might be over, but it is always the Month to respects our differences.
Read MoreTransforming an office space into a cultural hub
Series of events will be taking place in our beautiful new space.
Read MoreUnited Partners Is a Finalist at The Sabre Awards 2022
We've been nominated for The SABRE Award for Superior Achievement in Brand-Building!
Read MoreIt’s official! We are 25!
A quarter of a century, that’s a lot of time to be on Earth! And we are just starting!
Read More2022 Trends to Watch in PR and Marketing
It’s 2022, and just a few months into the year, we’re already seeing the impact of shifting marketing and PR...
Read MoreNever miss an opportunity to learn
Knowledge sharing is very important in the corporate world, especially when it comes to communications.
Read MoreShould you delete your brands SM
Lately more and more brands are hopping off the social media train, replacing it with own print issues.
Read MoreIn 2021 Instagram is the powerhouse for your brand
How the second most influential social network can be a key to attract new brand fans and create an exquisite...
Read MoreUPN Regional Agency Hub Model Saves Time & Money in Multi-Country PR & Marketing Services
In today’s world of constant market transformations, and a global pandemic that has changed the way PR and marketing agencies...
Read MoreThere are such things as Happy Mondays
Do you watch the clock for 6pm so you can stop working?
Read MoreMake events great again. The virtual events in times of pandemic.
So, it becomes evident that if you haven’t done it already, now is the time to consider virtual events as...
Read MoreUnited Partners announces partnership with BUZZStore – the largest community of nano and micro-influencers in Eastern Europe.
Zebra meets bee. Bulgarian consumers take the floor with BUZZStore.
Read MoreUP Kick off 2020 – a hybrid team gathering
This year our “goodbye” to the summer and “hello” to the new autumn season was in many ways different from...
Read MoreThe future of fashion
In today’s blog, we will be talking with Bianka Ivanova and Desislava Boyanova - Account Manager and Account Executive at...
Read MoreWork from home after Covid-19: DOs & DON’Ts
Is the Home office here to stay? Yes, and we’ll tell you why.
Read MorePR and Communications in Central & Eastern Europe: What Does the Post-Covid-19 Future Hold for Agencies?
Overwhelmingly optimistic! That was the tone about the growth of public relations according to the latest International Communications Consultancy Organisation...
Read MoreКомуникации по време на Covid-19 криза: поглед в дълбочина
Епидемията от коронавирус доминира в новинарските заглавия в България и по света.
Read MoreCommunications During The Coronavirus Crisis: Going Beyond the Basics
The coronavirus has been dominating news headlines in Bulgaria and around the world.
Read MoreOne fresh podcast? Coming your way!
In today’s cluttered and fragmented media environment, it is of paramount importance for brands to develop communications strategies based on...
Read MoreLights, Camera, Action! How the magic of Video Storytelling will take you to the next level
No matter where you live, you simply cannot underestimate the importance of videos in our lives. It is literally impossible...
Read MoreThe 30 Greatest Lead Generation tips, tricks and ideas.
Today, it is impossible to avoid the conclusion that the Covid-19 pandemic has definitely disrupted the organisation of work.
Read MoreThinking about cancelling your event? Don’t! Make it virtual.
In the midst of the Covid-19 outbreak, United Partners has a turn-key digital solution for you
Read MoreWhat’s Wrong with Influencer Marketing Today?
Most influencer marketing campaigns take a PR view of influence and reduce its measurement to the simple fact of being...
Read MoreWhich seed sprouts the best employer brand?
Many companies start their employer branding strategy from outside in, creating a communication approach, then activities, planning to deliver the...
Read More10 quick rules for a TV interview
Whenever business representatives talk to media outlets, there is a risk of controversies around the corporate reputation, hence, it is...
Read MoreThink Like a Futurist & Build Successful Strategies
We are super excited to announce that former Disney strategist and professional Futurist Joana Lenkova from Futures Forward will be...
Read MoreПроект „Кохезионната политика на ЕС в България – Vox populi“
Проектът „Кохезионната политика на ЕС в България – Vox populi“ ще се реализира в партньорство с фондация “Образователно сътрудничество”, финнасиран...
Read MoreEmployer Branding for Small & Medium-sized Companies
When talking about employer branding, most of the time we think of it as a complicated, expensive and long-term activity....
Read MoreThe 4 Key Ingredients of a Successful Inbound PR Campaign
DigitalK Conference 2019 (May 30th – May 31st, 2019) is fast approaching and we are proud to share that United...
Read MoreKudos to you! Motivational strategy for healthier employee relationship.
We recently found an amazing way to help our employees show appreciation for each other’s work. A simple, direct, easy...
Read MoreWhat did we learn about Digital Transformation in the last 9 years?
DigitalK Conference 2019 (May 30th – May 31st, 2019) is fast approaching and we are proud to announce that United...
Read MorePharma Communications Beyond The Pill: Pharma Meets FMCG
In our report about developing data and insight – driven communication strategies for pharma, we highlighted the importance of adopting...
Read MoreThe Hand-in-Hand Relationship of Marketing & PR
If you have been involved in the PR and Marketing field for quite some time now, you might have encountered...
Read MoreTop 5 Marketing Trends in 2019
In the dynamic world of PR & marketing only those who are able to adapt and constantly improve are destined...
Read MoreHow data can help pharmaceutical businesses improve their Media Influence & Advocacy Communications
Transforming pharma PR and communications into a strategic function now requires a data and insight-driven approach in order to develop...
Read MoreNike and Colin Kaepernick – the scandal of the year?
When Nike introduced Colin Kaepernick as the new face of their campaign, it generated a huge buzz on the internet.
Read MoreAdvocacy Communications: (Re)framing and Storytelling
Recently Bulgaria hit the international headlines by declaring that the Council of Europe Convention on preventing and combating violence against...
Read MoreПлатформата „Младежи на работа“ свързва младежи, търсещи работа, и работодатели
В основата на мащабната социално отговорна инициатива е стремежът към реинтегриране към образователната система
Read MoreEntrepreneurs’ Organization Launches South East Europe Chapter
Welcomes Members from Bulgaria, Romania and Serbia to the EO Family
Read MoreThe virtual platform provides an easy and reliable link between jobseekers, labor offices and employers.
Program, is aimed at young people aged 15-29 who do not attend school and are not active in the labor...
Read MoreBulgarian influencers – why are they golden?
To show you some insights about the Bulgarian influencer market, Neticle examined the top 6 Bulgarian influencers
Read MoreTRUMP, CONSPIRACY THEORIES – THE POWER OF FAKE NEWS
When it comes to Trump, while the first posts and news related to fake news were about Trump’s use of...
Read MoreUnited Partners opens a summer office in the heart of Sweden
Stockholm is the place where the agency team will spend the whole summer combining everyday work with adventures in a...
Read MoreGDPR: The long-awaited savior, or just another problem? What does the Bulgarian web say?
Like with every spring new beginings happen, this way in May came the GDPR. The European Union’s General Data Protection...
Read MoreWhat did the first quarter have in store for blockchain technology in the realm of online news and social media?
During the first three months of the year, the blockchain technology was mentioned more than 3000 times.
Read MoreUnited Partners is partnering International Business Alliance
The two companies will work together to successfully promote the business and cultural activities of all Bulgarians around the world...
Read MoreUnited Partners becomes a HubSpot Certified Agency Partner for Bulgaria and SEE region
Today, United Partners announced that it has joined HubSpot as a Certified Agency Partner for Bulgaria and SEE region. HubSpot,...
Read MoreUnited Partners is 2018 Eastern Europe PR Consultancies of the Year
United Partners has been selected as a finalist in Eastern Europe.
Read MoreUnited Partners is among 2018 IN2 SABRE Award EMEA Winners
The agency receives a certificate of excellence in Thought Leadership in PR category for Fake News Hackathon
Read MoreUnited Partners joins NEXTLAW Public Affairs Network
United Partners today announces that it has joined Nextlaw Public Affairs Network. The global network includes 60 public affairs and...
Read MoreLeaders and Entrepreneurs from fifteen countries are coming to Sofia for SHEleader@digital
Leaders and entrepreneurs from fifteen countries, including Bulgaria, Estonia, Lithuania, the Netherlands, Luxembourg, Germany, Belgium, England and the United States,...
Read More13 държави от Азия представят изкуството и културата си в София
Танци, музика, театър, бойни изкуства, традиционни ритуали и игри, работилници по занятчийство и ръчни изделия са само част от богатата...
Read MoreАгенти на промяната
На 9 февруари 2018 г. в Каспичан бе проведена първата работна среща по проект "Агенти на промяната". Проектът е част...
Read MoreThe state of digital 2018
We are sharing with you some interesting facts and trends from the digital industry for 2018. We hope this is...
Read MoreYou have the opportunity to be part of our UNITED family!
United Partners went through 20 wonderful, creative and purposeful years and an inspired transformation from traditional PR agency to an...
Read MoreLights, Camera, Action!
Inspired by our friends at YouTube I decided to make a short rewind of 2017 in terms of UPeople’s biggest...
Read MoreThe path of change of the PR agencies in Bulgaria for 2017
United Partners has been operating on the Bulgarian market for 20 years now. In 2017 the agency takes 1st place...
Read More„Юнайтед партнърс“ ЕООД е бенефициент по проект „Агенти на промяната“
Целевата група на проекта са икономически неактивни младежи, които не са в образование обучение или заетост на възраст 15-29 г....
Read MoreOur way to keep the SPIRIT UP
Today, more and more companies are evaluating the importance of being happy at work as it is directly connected with...
Read MoreUnited Partners е новата PR и дигитална агенция на Мтел
United Partners е новата PR и дигитална агенция на Мтел. От юли агенцията работи с телекома по външните, вътрешните и...
Read MoreIn the spotlight: Velizara Panayotova, Digital Strategies Expert
At the agency we are looking for a Social media expert and we wanted to give you some insights about...
Read MoreParliamentary Elections 2017
The elections were won by the previously-run party GERB of the former Prime Minister Boyko Borisov, which shows that currently...
Read MoreUnited Partners wins three awards at the Bright Awards 2017 organized by BAPRA
The campaigns of the agency with BAYER and VMware were chosen as best in Bulgaria in the categories „Corporate Social...
Read MoreUnited Partners with the biggest number of nominations in SABRE Awards EMEA 2017 among the Bulgarian agencies
United Partners once again managed to uphold its position of leading independent agency for integrated marketing communications in SEE, by...
Read MoreFor the 9th consecutive year the Foundation “Dimitar Berbatov” will implement the project “Rewards for successful children of Bulgaria”
Every Bulgarian child - a student from class I to XII from Bulgaria or abroad (as freshmen and students with...
Read MoreVIBER announced the latest features Public Accounts and Bots for the first time in Bulgaria
Viber Public Accounts&Bots media event presented Viber’s latest innovations worldwide and also presents the first local partners’ PA & Bots....
Read MoreUnited Partners won the only Award for Bulgaria from IPRA Golden World Awards in Doha, Qatar
United Partners won the only award for Bulgaria from the Golden World Awards, organized by the International PR Association –...
Read MoreBAYER Science lab for children opened its doors at the National museum “Earth and Men” for the second consecutive year
The Science lab for applied and fun chemistry and biology which attracted the interest of hundreds of kids in 2015...
Read MoreMastercard innovation at the Speed of Life media event
Mastercard Innovation at the Speed of Life media event presented Mastercard’s latest payment innovations worldwide and also some data from...
Read MoreKEY AREAS OF EXPERTISE
TECHNOLOGY
At UP, we believe that there is no more dynamic industry than technology. Our creative storytellers blend deep technology insights with reputation and brand management expertise to help our clients achieve their most challenging business goals. We help our clients connect with the right audiences to motivate and inspire and to create lasting relationships through insight-driven integrated communications and influence programs. We are a pioneer in the field of Employer branding in Bulgaria, with dosens of local and international awards and rich portfolio of tech clients as a prove.
KEY AREAS OF EXPERTISE
TECHNOLOGY
At UP, we believe that there is no more dynamic industry than technology. Our creative storytellers blend deep technology insights with reputation and brand management expertise to help our clients achieve their most challenging business goals. We help our clients connect with the right audiences to motivate and inspire and to create lasting relationships through insight-driven integrated communications and influence programs. We are a pioneer in the field of Employer branding in Bulgaria, with dosens of local and international awards and rich portfolio of tech clients as a prove.
KEY AREAS OF EXPERTISE
CONSUMER
The consumer sector, together with its brands, gathers some of the most exciting and fast-developing businesses. The UP team bravely catches the hottest consumer trends, transforming them into interesting and memorable campaigns, that leave a positive benchmark in consumers’ minds. Developing a strategy together with thrilling user experience is not just due to an expert approach but to personal involvement and full dedication to the brand. We create not only creative strategies, but also mass movements which empower people to believe in worldwide known brands, products, and ideas that really matter.
KEY AREAS OF EXPERTISE
CONSUMER
The consumer sector, together with its brands, gathers some of the most exciting and fast-developing businesses. The UP team bravely catches the hottest consumer trends, transforming them into interesting and memorable campaigns, that leave a positive benchmark in consumers’ minds. Developing a strategy together with thrilling user experience is not just due to an expert approach but to personal involvement and full dedication to the brand. We create not only creative strategies, but also mass movements which empower people to believe in worldwide known brands, products, and ideas that really matter.
KEY AREAS OF EXPERTISE
HEALTHCARE
Working together with clients from different branches of the health care system we have developed a language that helps us recognize, define and translate the communications needs of the health care business. To find the most effective solutions while complying with all regulations that are applicable to our partners’ activities. With care and thought of the reputation and the relationship of our clients with their target audiences we tell stories, present innovations, open new scientific horizons and build trust. Because we sincerely believe that our cooperation with each client is a step towards more accessible and better health care.
KEY AREAS OF EXPERTISE
HEALTHCARE
Working together with clients from different branches of the health care system we have developed a language that helps us recognize, define and translate the communications needs of the health care business. To find the most effective solutions while complying with all regulations that are applicable to our partners’ activities. With care and thought of the reputation and the relationship of our clients with their target audiences we tell stories, present innovations, open new scientific horizons and build trust. Because we sincerely believe that our cooperation with each client is a step towards more accessible and better health care.
KEY AREAS OF EXPERTISE
PUBLIC SECTOR
The communication of institutional and public sector organizations (public institutions and authorities, non-governmental organizations, european, national and regional authorities, etc.) is required to comply with specific rules. For many years, United Partners has been working with public bodies and local or national authorities in the strategy and developing and deployment of their communication strategies.
KEY AREAS OF EXPERTISE
PUBLIC SECTOR
The communication of institutional and public sector organizations (public institutions and authorities, non-governmental organizations, european, national and regional authorities, etc.) is required to comply with specific rules. For many years, United Partners has been working with public bodies and local or national authorities in the strategy and developing and deployment of their communication strategies.
























UP SERVICES
United Partners provides strategic counseling, corporate reputation, brand communications, event management, public affairs consulting and digital communications. Being an affiliate of some of the world leading PR networks and thanks to their experience and support, as well as to the great UP team, we offer our clients an in-depth analysis, individual approach and excellence in implementing their campaigns.
- CREATIVE & VIDEO PRODUCTION
- CRISIS COMMUNICATIONS
- CONTENT DEVELOPMENT
- CORPORATE SOCIAL RESPONSIBLITY
- DATA DRIVEN STRATEGIES
- DIGITAL COMMUNICATIONS
- EMPLOYER BRANDING
- CROSS-COUNTRY MEDIA MONITORING
- EMPLOYEE ENGAGEMENT
- EVENT MANAGEMENT
- MEDIA BUYING
- MEDIA TRAINING
- INBOUND MARKETING
- INFLUENCER MARKETING
- PODCAST PRODUCTION
- GLOBAL PRESS RELEASE & MULTIMEDIA DISTRIBUTION
- PUBLIC AFFAIRS
- SCENARIO PLANNING
- SOCIAL MEDIA LISTENING
- SOCIAL MEDIA STRATEGIES
- VIDEO STORYTELLING
- VIRTUAL CONGRESSES & MEETINGS
- VIRTUAL PRESS ROOM
- DiSC ASSESSMENT
UP NETWORK
In today’s world of constant market transformations, we believe that one of our core strengths is the capability for innovation and cross-market strategic planning. Our global network of agency partners covers the CEE, Austria, Greece, Turkey, Benelux, Switzerland, Nordics, Gulf countries and Israel markets aiming to provide a multi-national PR and marketing services to our clients.
If you are interested in executing cross-border campaigns & projects, reach out to our dedicated team and we will be happy to discuss.