Snow White’s Smile

We Increased Sales By 25% for iWhite.

iWhite | P R O B L E M

Teeth-whitening products often face skepticism for being harmful and ineffective. To address these concerns and prove the efficacy and safety of iWhite, we decided to harness the power of micro and macro influencers and put it to the test.

iWhite | S T R A T E G Y

We envisioned a world where the magic of Snow White meets the sparkle of the perfect smile. Our strategy leveraged storytelling and visual appeal, encouraging selected influencers to showcase their self-care routines with a magical twist. This approach combined a mix of macro and micro-influencers, PR seeding, YouTube advertising, and dynamic social media activations to create a captivating and impactful campaign.

iWhite | E X E C U T I O N

We selected authentic influencers who confidently shared their genuine routines as the cornerstone of our digital campaign. Additionally, we partnered with BUZZStore for a micro-influencer campaign, supported by active brand social media channels and a targeted YouTube ad campaign. This approach ensured broad and engaging reach across all platforms.