2022 Trends to Watch in PR and Marketing
It’s 2022, and just a few months into the year, we’re already seeing the impact of shifting marketing and PR trends....
UPN Regional Agency Hub Model Saves Time & Money in Multi-Country PR & Marketing Services
In today’s world of constant market transformations, and a global pandemic that has changed the way PR and marketing agencies run...
PR and Communications in Central & Eastern Europe: What Does the Post-Covid-19 Future Hold for Agencies?
Overwhelmingly optimistic! That was the tone about the growth of public relations according to the latest International Communications Consultancy Organisation (ICCO) World PR Report 2020 published in November 2019....
What’s Wrong with Influencer Marketing Today?
Most influencer marketing campaigns take a PR view of influence and reduce its measurement to the simple fact of being potentially listened to, or having an audience, i.e. they ignore the context of the discussions or mentions, and the brand itself....
The path of change of the PR agencies in Bulgaria for 2017
United Partners has been operating on the Bulgarian market for 20 years now. In 2017 the agency takes 1st place in the ranking with over 30% growth in revenues. Managing Director Maria Gergova-Bengtsson shares that the increase in revenue is nearly 2.8 million BGN....
United Partners е новата PR и дигитална агенция на Мтел
United Partners е новата PR и дигитална агенция на Мтел. От юли агенцията работи с телекома по външните, вътрешните и CSR комуникационни кампании, управлението на каналите на...