
UPN Retreat Barcelona
02-03 october 2025
This year, we invite you to break free from the usual, challenge the status quo, and embrace transformation at the UPN Retreat: SHAKE UP.
In today’s fast-evolving world of PR and communications, standing still is not an option.
It’s time to shake things up — our perspectives, our strategies, and our approach to success.
Get Ready for an Electrifying Experience at UPN Retreat!
SHAKE UP is not just a theme—it’s a mindset. Get ready for an unforgettable retreat filled with high-energy discussions, immersive experiences, and unforgettable entertainment. From dynamic networking events to pulse-raising outdoor activities, this is your moment to shake up the way you connect, create, and celebrate.
At UPN, we thrive on pushing boundaries, sparking new ideas, and growing together. SHAKE UP is our call to action — to challenge, to innovate, and to lead with confidence.
We can’t wait to embark on this transformational journey with you. Let’s shake things up and redefine what’s possible — together.
The United Partners Network
Shake Up Myself: Personal Reinvention for Professional Excellence
Growth begins with the individual. In these sessions, we will explore how to break old habits, embrace new ways of thinking, and cultivate resilience in an ever-changing industry. Get ready for hands-on workshops, thought-provoking discussions, and energizing experiences that will challenge you to rethink, refresh, and revitalize your personal and professional journey.
Shake Up Our Clients: Transforming the PR Landscape
PR is all about making an impact, and it’s time to disrupt the norm with fresh, cutting-edge strategies. These sessions will focus on revolutionizing client relationships, leveraging new storytelling techniques, and mastering emerging media trends. Expect inspiring case studies, future-focused insights, and collaborative idea labs to keep our clients ahead of the curve.
Shake Up Our Agencies: Innovate, Collaborate, Elevate
Success in PR isn’t just about individual brilliance—it’s about working together to drive meaningful change. In this segment, we’ll dive into innovative agency models, creative problem-solving methods, and industry-shaping trends. We will challenge traditional agency structures, experiment with new collaboration methods, and spark game-changing ideas that will shape the future of our industry.
REGISTRATION
UPN MEMBERS & CLIENTS
Early bird: 380€
Regular registration: 400€
Late registration: 450€
non-members
Early bird: 550€
Regular registration: 600€
Late registration: 650€
SPOUSES & FAMILY
Early bird: 200€
Regular registration: 250€
Late registration: 300€
DAY One
02. OCTOBER
All day arrivals
14:00 - 18:00
Agency Growth Workshop (agencies only)
18:00 - 19:00
Optional – Barcelona secreta
20:00 - 23:00
Networking dinner and drinks (Barcelona Authentic Experience)
day Two
03. OCTOBeR
08:30 – 09:00
Morning energy experience
09:00 – 09:20
Welcome coffee
09:20 – 09:30
Official Opening
09:30 – 10:00
Keynote speech
10:00 – 11:00
Panel discussion
11:00 – 11:30
Networking break
11:30 – 12:00
Keynote Speech
12:00 – 13:00
Panel discussion
13:00 – 14:00
Lunch
14:00 – 14:30
Energy boost (Surprise)
14:30 – 15:00
Keynote Speech
15:00 – 16:00
Panel discussion
16:00 – 16:30
Networking break
16:30 – 17:00
Keynote speech
17:00 – 18:00
Panel: Best in class (Campaigns showcase – UPN Agencies)
18:00 – 18:30
Closing of learning part (surprise element)
18:00 – 20:30
Free time and optional activities
20:30 – 02:00
Celebration party dinner
day THREE
4.October
All day departures
Optional day: Cava tasting outside Barcelona (additional fee)
Optional evening: Michelin star experience (additional fee)











partners
2024 speakers
2024 Venues
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Interactive sessions, welcome networking dinner and drinks
A stunning rooftop for our welcome networking dinner, with amazing city views.
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Conference venue
A conference venue right in the heart of Barcelona, just steps from Rambla de Catalunya, Paseo de Gracia, Casa Mila, and Casa Batllo.
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Closing party
A beautiful beachside location next to W hotel for our closing party dinner, perfect for unwinding to the sound of the waves and a breathtaking sunset.
Need some more convincing?
Read about the experience from 2023’s retreat.