UPN Retreat Barcelona

02-03 october 2025

This year, we invite you to break free from the usual, challenge the status quo, and embrace transformation at the UPN Retreat: SHAKE UP.
In today’s fast-evolving world of PR and communications, standing still is not an option.
It’s time to shake things up — our perspectives, our strategies, and our approach to success.

Get Ready for an Electrifying Experience at UPN Retreat!

SHAKE UP is not just a theme—it’s a mindset. Get ready for an unforgettable retreat filled with high-energy discussions, immersive experiences, and unforgettable entertainment. From dynamic networking events to pulse-raising outdoor activities, this is your moment to shake up the way you connect, create, and celebrate.

At UPN, we thrive on pushing boundaries, sparking new ideas, and growing together. SHAKE UP is our call to action — to challenge, to innovate, and to lead with confidence.

We can’t wait to embark on this transformational journey with you. Let’s shake things up and redefine what’s possible — together.

The United Partners Network

Shake Up Myself: Personal Reinvention for Professional Excellence

Growth begins with the individual. In these sessions, we will explore how to break old habits, embrace new ways of thinking, and cultivate resilience in an ever-changing industry. Get ready for hands-on workshops, thought-provoking discussions, and energizing experiences that will challenge you to rethink, refresh, and revitalize your personal and professional journey.

Shake Up Our Clients: Transforming the PR Landscape

PR is all about making an impact, and it’s time to disrupt the norm with fresh, cutting-edge strategies. These sessions will focus on revolutionizing client relationships, leveraging new storytelling techniques, and mastering emerging media trends. Expect inspiring case studies, future-focused insights, and collaborative idea labs to keep our clients ahead of the curve.

Shake Up Our Agencies: Innovate, Collaborate, Elevate

Success in PR isn’t just about individual brilliance—it’s about working together to drive meaningful change. In this segment, we’ll dive into innovative agency models, creative problem-solving methods, and industry-shaping trends. We will challenge traditional agency structures, experiment with new collaboration methods, and spark game-changing ideas that will shape the future of our industry.

REGISTRATION

UPN MEMBERS & CLIENTS

Early bird: 380€

Regular registration: 400€

Late registration: 450€

non-members

Early bird: 550€

Regular registration: 600€

Late registration: 650€

SPOUSES & FAMILY

Early bird: 200€

Regular registration: 250€

Late registration: 300€

DAY One
02. OCTOBER

All day arrivals

14:00 - 18:00

Agency Growth Workshop  (agencies only)

18:00 - 19:00
Optional – Barcelona secreta 

20:00 - 23:00
Networking dinner and drinks (Barcelona Authentic Experience)

day Two
03. OCTOBeR

08:30 – 09:00
Morning energy experience  

09:00 – 09:20
Welcome coffee

09:20 – 09:30
Official Opening

09:30 – 10:00
Keynote speech

10:00 – 11:00
Panel discussion

11:00 – 11:30
Networking break

11:30 – 12:00
Keynote Speech

12:00 – 13:00
Panel discussion

13:00 – 14:00
Lunch

14:00 – 14:30
Energy boost (Surprise) 

14:30 – 15:00
Keynote Speech

15:00 – 16:00
Panel discussion 

16:00 – 16:30
Networking break

16:30 – 17:00
Keynote speech

17:00 – 18:00
Panel: Best in class (Campaigns showcase – UPN Agencies)

18:00 – 18:30
Closing of learning part (surprise element)

18:00 – 20:30
Free time and optional activities

20:30 – 02:00
Celebration party dinner

day THREE
4.October

All day departures

Optional day: Cava tasting outside Barcelona (additional fee)

Optional evening: Michelin star experience (additional fee)

partners

2024 speakers

2024 Venues

  • Interactive sessions, welcome networking dinner and drinks

    A stunning rooftop for our welcome networking dinner, with amazing city views.

  • Conference venue

    A conference venue right in the heart of Barcelona, just steps from Rambla de Catalunya, Paseo de Gracia, Casa Mila, and Casa Batllo.

  • Closing party

    A beautiful beachside location next to W hotel for our closing party dinner, perfect for unwinding to the sound of the waves and a breathtaking sunset.

Need some more convincing?

Read about the experience from 2023’s retreat.