Influencer CampaignS
OVerview
Our influencer campaigns are designed to leverage the power of various influencer tiers—macro, celebrities, and nano influencers—to maximise your brand’s reach and engagement. Combining these influencer categories creates a multi-faceted strategy that drives brand awareness, increases engagement, and converts your target audience effectively. Each campaign is tailored to your goals and includes strategic planning, influencer selection, content creation, management, and performance analysis.
Exclusive Partnership: We are the exclusive partner of BuzzStore, the leading WOM platform, in both Bulgaria and Romania, giving us unparalleled access to influencer marketing opportunities in these regions.
Strategic Expertise: Our team has extensive experience crafting influencer campaigns integrating multiple influencer tiers to optimise results.
Tailored Approach: We customise each campaign to fit your brand’s objectives, ensuring alignment with your overall marketing strategy.
End-to-End Management: From influencer selection to performance analysis, we manage every aspect of the campaign, providing a seamless experience.
Data-Driven Results: Our approach is backed by analytics and insights, ensuring that campaigns are optimised for maximum impact.
Macro Influencer CampaigN
Price range: EUR 2,000 - 4,000 per campaign with up to 6 influencers*
*influencer fees, copyrights and exclusivity are not included
Services included:
Influencer Selection: Identification and vetting of high-profile influencers with a large following relevant to your brand.
Content Creation: Coordination of content development, including posts, stories, and videos, to align with campaign objectives.
Campaign Management: Oversight of content scheduling, approvals, and engagement.
Performance Tracking: Monitoring key metrics such as reach, engagement, and conversions.
Reporting: Detailed performance reports with insights and recommendations.
Expected Outcomes:
Broad reach to a large audience.
High visibility and credibility through well-known influencers.
Significant impact on brand awareness and recognition.
CELEBRITY Influencer CampaigN
Price range: EUR 3,000 - 5,000 per campaign with up to 4 influencers*
*influencer fees, copyrights and exclusivity are not included
Services included:
Celebrity Engagement: Leveraging connections to secure endorsements or collaborations with high-profile celebrities.
Content Integration: Development of exclusive content featuring the celebrity to enhance brand association.
Event Coordination: Arranging appearances or live events if applicable.
Comprehensive Management: Full campaign management including negotiation, content approval, and post-campaign analysis.
Performance Analytics: Detailed tracking and reporting on reach, engagement, and impact.
Expected Outcomes:
High-impact exposure through influential celebrities.
Increased brand prestige and association with high-profile personalities.
Enhanced media coverage and public relations benefits.
Nano and Micro-Influencer Campaign*
* Exclusive partnership with BUZZstore, the first WOM platform in Bulgaria and Romania
Price range: EUR 1,500 - 5,000 per campaign with up to 4 influencers*
*influencer fees, copyrights and exclusivity are not included
Services included:
Access to BuzzStore WOM Platform & Influencer Database: As the exclusive partner of BuzzStore in Bulgaria and Romania, we provide access to the largest WOM platform and a vast database of influencers. This allows us to identify the most relevant influencers for your brand, ensuring highly targeted campaigns.
Influencer Identification: Selection of highly engaged micro-influencers with niche audiences that align with your brand.
Content Creation: Collaboration on authentic content creation that resonates with their followers.
Campaign Coordination: Management of content schedules, engagement, and follow-up.
Engagement Monitoring: Tracking interactions and feedback to measure impact.
Reporting: Insights on performance and audience reactions.
Expected Outcomes:
High engagement rates and authentic connections with niche audiences.
Cost-effective way to reach specific target demographics.
Increased trust and relatability through personal influencer interactions.
Benefits of Planning Your Next Influencer Campaign with UP
Customised Pricing based on the campaign's scope and influencer selection.
Services Included:
Strategic planning with a mix of macro, celebrity, and nano influencers for maximum reach.
Seamless coordination with influencers across all tiers.
A cohesive content strategy that leverages each influencer type's strengths.
Full campaign execution, including content scheduling, approvals, and live management.
In-depth performance analysis and reporting on reach, engagement, and ROI.
Optimisation recommendations for future campaigns.
Expected Outcomes:
Balanced use of influencer tiers for broad and targeted reach.
Increased brand visibility, engagement, and conversions across different audiences.
Comprehensive insights to guide future marketing strategies.
Value of Bundled Services:
Coverage across various influencer types for diverse audience segments and goals.
Enhanced engagement through a mix of macro influencers and authentic nano influencers.
Streamlined management for consistency and efficiency.
Data-driven insights to guide future campaigns.
This approach ensures a holistic and impactful influencer marketing strategy using a well-rounded mix of influencers.