EMPLOYEE ADVOCACY
OVerview
Employee advocacy, particularly on platforms like LinkedIn, can significantly amplify your brand's reach, credibility, and engagement. This proposal outlines a comprehensive training program designed to equip your brand ambassadors with the skills and knowledge needed to effectively advocate for your brand on LinkedIn and other social media platforms.
BASIC PACKAGE
Price range: BGN 3,500 - 4,000
Services included:
Assessment and Strategy Development
Conduct a thorough assessment of your current social media presence and employee advocacy efforts.
Develop a customized strategy tailored to your brand’s objectives and industry.
Customized Training Modules
Introduction to Employee Advocacy: Understanding the importance and benefits of employee advocacy.
Social media Best Practices: Effective use of LinkedIn
Content Creation and Curation: Techniques for creating engaging and shareable content.
Compliance and Guidelines: Understanding company policies and social media guidelines to ensure compliance.
Tools and Resources
Access to a suite of tools to streamline content creation and sharing.
Resource materials, including templates, checklists, and best practices guides.
Training Delivery
The training program will be delivered through a mix of virtual sessions and in-person workshops, ensuring flexibility and accessibility for all participants. The program will be structured over a period of three weeks, with weekly sessions and follow-up activities.
STANDARD PACKAGE
Price range: BGN 5,000
Services included:
Assessment and Strategy Development
Conduct a thorough assessment of your current social media presence and employee advocacy efforts.
Develop a customized strategy tailored to your brand’s objectives and industry.
Customized Training Modules
Introduction to Employee Advocacy: Understanding the importance and benefits of employee advocacy.
Social media Best Practices: Effective use of LinkedIn
Content Creation and Curation: Techniques for creating engaging and shareable content.
Personal Branding: Building and enhancing personal brands aligned with the company’s brand values.
Compliance and Guidelines: Understanding company policies and social media guidelines to ensure compliance.
Interactive Workshops
Hands-on workshops to practice and apply learned concepts.
Tools and Resources
Access to a suite of tools to streamline content creation and sharing.
Resource materials, including templates, checklists, and best practices guides.
Training Delivery
The training program will be delivered through a mix of virtual sessions and in-person workshops, ensuring flexibility and accessibility for all participants. The program will be structured over a period of five weeks, with weekly sessions and follow-up activities.
PREMIUM PACKAGE
Price range: BGN 6,000
Services included:
Assessment and Strategy Development
Conduct a thorough assessment of your current social media presence and employee advocacy efforts.
Develop a customized strategy tailored to your brand’s objectives and industry.
Customized Training Modules
Introduction to Employee Advocacy: Understanding the importance and benefits of employee advocacy.
Social media Best Practices: Effective use of LinkedIn, Instagram and Facebook;
Content Creation and Curation: Techniques for creating engaging and shareable content.
Personal Branding: Building and enhancing personal brands aligned with the company’s brand values.
Compliance and Guidelines: Understanding company policies and social media guidelines to ensure compliance.
Interactive Workshops
Hands-on workshops to practice and apply learned concepts.
Tools and Resources
Access to a suite of tools to streamline content creation and sharing.
Resource materials, including templates, checklists, and best practices guides.
Training Delivery
The training program will be delivered through a mix of virtual sessions and in-person workshops, ensuring flexibility and accessibility for all participants. The program will be structured over a period of five weeks, with weekly sessions and follow-up activities.