Earned Media Coverage: National & International
OVerview
In an increasingly competitive and interconnected global market, securing earned media coverage is vital for enhancing brand visibility and credibility. Earned media, through traditional and digital platforms, can significantly influence public perception and drive business growth. This proposal outlines a strategic approach to secure national and international media coverage for your brand.
BASIC
Price range: EUR 3,000 per month
Services included:
Research and Strategy Development
Conduct a comprehensive analysis of your brand, industry, and target audiences.
Develop a tailored media strategy that identifies key messages, target media outlets, and potential story angles.
KPIs setting.
Media Relations
Build and maintain relationships with key journalists, editors, and influencers in your industry.
Develop and pitch compelling stories to targeted media outlets:
Content Creation
Craft press releases, media kits, feature articles, and thought leadership pieces:
- 1 Press material per month;
- 1 Interview per month.
Media Outreach
Conduct targeted outreach to national and international media outlets.
Preparations of briefs for interview; support on time if it’s possible, coordinate and prepare the speaker.
Monitoring and Reporting
Monitor media coverage and analyze the impact of earned media efforts.
STANDARD
Price range: EUR 4,000 per month
Services included:
Research and Strategy Development
Conduct a comprehensive analysis of your brand, industry, and target audiences.
Develop a tailored media strategy that identifies key messages, target media outlets, and potential story angles.
KPIs setting.
Media Relations
Build and maintain relationships with key journalists, editors, and influencers in your industry.
Develop and pitch compelling stories to targeted media outlets:
Content Creation
Craft press releases, media kits, feature articles, and thought leadership pieces:
- 1 Press material per month;
- 1 Byline (though leadership) per month;
- 1 Interview per month.
Media Outreach
Conduct targeted outreach to national and international media outlets.
Preparations of briefs for interview; support on time if it’s possible, coordinate and prepare the speaker.
Monitoring and Reporting
Monitor media coverage and analyze the impact of earned media efforts.
Provide regular reports detailing media placements, audience reach, and engagement metrics.
PREMIUM
Price range: EUR 6,000 per month
Services included:
Research and Strategy Development
Conduct a comprehensive analysis of your brand, industry, and target audiences.
Develop a tailored media strategy that identifies key messages, target media outlets, and potential story angles.
KPIs setting.
Media Relations
Build and maintain relationships with key journalists, editors, and influencers in your industry.
Develop and pitch compelling stories to targeted media outlets:
Content Creation
Craft press releases, media kits, feature articles, and thought leadership pieces:
- 1 Press material per month;
- 1 Byline (though leadership) per month;
- 2 Tier 1 media interviews per month.
Media Outreach
Conduct targeted outreach to national and international media outlets.
Preparations of briefs for interview; support on time if it’s possible, coordinate and prepare the speaker.
Crisis Management
Develop a crisis communication plan to manage and mitigate negative media coverage.
Provide training and support for handling media inquiries during a crisis.
Monitoring and Reporting
Monitor media coverage and analyze the impact of earned media efforts.
Provide regular reports detailing media placements, audience reach, and engagement metrics.