Visual Brand Identity Development

Service Provided

Our Visual Brand Identity Development service helps brands create a cohesive and compelling visual identity that communicates their values and differentiates them in the market. We offer comprehensive support to develop and refine all visual elements of a brand, ensuring consistency and impact across all touchpoints.

Basic:
Brand Identity Essentials

Price range: EUR 3,000 - 6,000*

Services Included

  • Initial Consultation: Understanding client needs, goals, and target audience.

  • Logo Design: Custom design of a primary logo and variations (e.g., color, black and white).

  • Color Palette: Development of a brand color palette.

  • Typography: Selection of brand fonts and typography guidelines.

  • Basic Brand Guidelines: Creation of a basic brand guidelines document covering logo usage, colors, and typography.

  • Business Card Design: Design of a standard business card template.

  • Two Revisions: Up to two rounds of revisions to ensure client satisfaction.

Expected outcomes

  • A professional, unique logo that represents the brand.

  • Consistent use of colors and typography.

  • Basic brand guidelines to ensure consistent application of the visual identity.

  • Standard business card template for professional representation.

Standard:
Brand Identity Enhancement

Price range: EUR 6,000 - 10,000*

Services Included

All Basic Package Services, plus

  • Advanced Logo Design: Multiple logo concepts and finalization of the chosen design.

  • Extended Brand Guidelines: Comprehensive brand guidelines covering logo usage, color palette, typography, imagery, and tone of voice.

  • Stationery Design: Design of additional stationery items such as letterhead, envelopes, and email signatures.

  • Marketing Collateral: Design of basic marketing materials such as brochures, flyers, and social media templates.

  • Visual Assets: Creation of custom visual assets (e.g., icons, patterns).

  • Four Revisions: Up to four rounds of revisions to ensure perfection.


    Expected outcomes

  • Refined and versatile logo with comprehensive brand guidelines.

  • Consistent and professional stationery and marketing materials.

  • Enhanced visual assets that support brand identity.

  • Stronger, more cohesive brand presence across various touchpoints.

Premium:
BRAND IDENTITY Excellence

Price range: EUR 10,000 - 20,000*

Services Included

All Standard Package Services, plus

  • Full Brand Identity Suite: Development of an extensive brand identity suite including sub-logos, product logos, and co-branding elements.

  • Advanced Brand Guidelines: Detailed brand guidelines with examples and best practices for all visual elements and applications.

  • Marketing and Advertising Materials: Design of a wide range of marketing and advertising materials, including digital and print ads, packaging, and event materials.

  • Website and Social Media Design: Custom design of website elements and social media profiles to ensure a cohesive online presence.

  • Brand Launch Support: Support for launching the new brand identity, including a brand book and launch strategy.

  • Unlimited Revisions: Unlimited revisions to ensure the brand identity perfectly aligns with client vision and goals.

Expected outcomes

  • Comprehensive and versatile brand identity with extensive guidelines.

  • Cohesive and professional design across all marketing and advertising materials.

  • Consistent and impactful online presence through custom website and social media designs.

  • Successful launch of the new brand identity with a strategic rollout plan.

  • Continuous support and refinement to ensure long-term brand consistency and impact.

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.

Summary of the Packages

  • Basic Package: Professional logo, consistent color palette and typography, basic brand guidelines, and a standard business card template.

  • Standard Package: Refined logo, comprehensive brand guidelines, extended stationery and marketing materials, enhanced visual assets, and stronger brand presence.

  • Premium Package: Extensive brand identity suite, detailed guidelines, cohesive marketing and advertising materials, impactful online presence, strategic brand launch support, and continuous refinement.

These tailored packages ensure that our Visual Brand Identity Development service meets the diverse needs of clients, helping them create a strong, cohesive, and compelling visual identity through strategic design and implementation.