Social Media Listening

OVerview

Social media listening involves monitoring online conversations to gain insights into consumer sentiment, brand perception, and emerging trends. This service helps brands engage more effectively with their audience by understanding what consumers are saying about them in real-time.

METHODOLOGY

Briefing

  • Define the key topics, platforms, and metrics for monitoring based on brand objectives.

Data collection

  • Use social listening tools to track mentions, hashtags, and conversations across social media platforms.

  • Collect data on sentiment, engagement, and reach.

MeTRICS

  • Sentiment score.

  • Engagement rate.

  • Share of voice on social media.

Data analysis & results

  • Analyze the data to identify key themes, sentiment trends, and consumer concerns.

  • Provide insights into consumer behavior and preferences based on social media interactions.

Report

  • Summary report in PPT format 

  • Key insights, visualizations, recommendations, consulting by strategic planning based on findings:

    • Focus on platforms most relevant to the target audience in different markets.

    • Top line competitor analysis to compare brand performance against key competitors on social media.

PACKAGES

Standard:

Price range: EUR 3,500*

Time period: 6 weeks

Sample size:

  • Brand mentions and sentiment on up to 2 social media platforms.

  • Engagement trends and key conversations .

  • Sentiment trends and top conversations

Market: Up to 2 markets (Bulgaria & EMEA)

PREMIUM:

Price range: EUR 5,000*

Time period: 8 weeks

Sample size:

  • Social media listening across multiple platforms.

  • Engagement trends, influencer impact, and conversation themes.

  • Strategic recommendations, and content strategy on a page.

  • Ongoing monitoring and adjustment recommendations for 3 months.

Market: Up to 3 markets (Bulgaria & Global)

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.