Corporate Reputation and Brand Reputation Building

Service Overview

Our Reputation Building service is designed to help brands and companies enhance and maintain a positive public image. We offer comprehensive support to develop and execute strategic reputation management plans tailored to each client's unique needs and goals.

Basic:
Reputation Foundations

Price Range: 3,000 - 5,000 EUR per month*

Services Included

  • Reputation Audit: Initial assessment of the current reputation and identification of key areas for improvement.

  • Key Message Development: Crafting core messages that align with brand values and goals.

  • Media Monitoring: Basic monitoring of media coverage and online mentions.

  • Content Creation: Monthly creation of one press release or article.

  • Social Media Management: Basic management of social media profiles to ensure consistent messaging.

  • Monthly Reporting: Summary of activities, media coverage, and sentiment analysis.

Expected Outcomes:

  • Clear understanding of current reputation status.

  • Consistent and positive brand messaging.

  • Regular media coverage and online presence.

  • Basic insights into reputation and media performance.

Standard:
Reputation Enhancement

Price Range: 5,000 - 7,000 EUR per month*

Services Included

All Basic Package Services, plus

  • Comprehensive Reputation Analysis: In-depth analysis including competitor benchmarking and stakeholder perceptions.

  • Advanced Content Creation: Monthly creation of two pieces of content, including press releases, articles, or blog posts.

  • Proactive Media Outreach: Regular pitching and relationship building with key journalists and influencers.

  • Crisis Communication Plan: Development of a basic crisis communication strategy.

  • Enhanced Social Media Management: Ongoing content creation and engagement across multiple social media platforms.

  • Bimonthly Reporting: Detailed reports with metrics, insights, and recommendations.

Expected Outcomes:

  • Enhanced reputation through proactive media and influencer engagement.

  • Increased positive media coverage and online mentions.

  • Comprehensive crisis communication plan in place.

  • Detailed insights and recommendations for continuous improvement.

Premium:
Reputation Leadership

Price Range: 7,000 - 15,000+ EUR per month*

Services Included

All Standard Package Services, plus

  • Integrated Reputation Campaigns: Development and execution of high-impact reputation management campaigns.

  • Thought Leadership Positioning: Positioning executives as industry leaders through speaking engagements, bylined articles, and media interviews.

  • Crisis Management Support: Real-time support and strategy for managing potential crises.

  • Interactive Content Creation: Development of multimedia content, including videos, podcasts, and interactive social media posts.

  • Community Engagement Programs: Building and managing community initiatives and CSR activities.

  • Monthly Strategic Review Meetings: Regular review of strategy, outcomes, and adjustments.

  • Custom Analytics Dashboard: Real-time access to detailed reputation metrics and insights.

Expected Outcomes:

  • Strong and positive reputation across all media and public touchpoints.

  • Established thought leadership and industry influence.

  • Robust crisis management capabilities and real-time support.

  • High engagement through interactive and multimedia content.

  • Positive community relationships and enhanced CSR initiatives.

  • Continuous optimization and strategic adjustments based on detailed analytics.

* Third-party expenses not included.

Opportunities Leveraged

Brand Credibility:

Build and enhance brand credibility through consistent positive media coverage and messaging.

Thought Leadership:

Position executives as thought leaders to boost industry influence and credibility.

Community Engagement:

Strengthen community relationships through CSR activities and community engagement programs.

Crisis Preparedness:

Ensure preparedness for potential crises with comprehensive crisis communication plans.

Continuous Improvement:

Use detailed analytics and insights to continuously optimize reputation management strategies.

Summary of Outcomes

  • Basic Package: Clear reputation status, consistent messaging, regular media coverage, and basic performance insights.

  • Standard Package: Enhanced reputation, proactive media engagement, increased positive coverage, comprehensive crisis plan, and detailed performance analysis.

  • Premium Package: Strong positive reputation, thought leadership positioning, robust crisis management, high engagement through multimedia content, positive community relationships, and continuous optimization.