occasions mapping

OVerview

This service identifies and analyses distinct segments within your target market, helping you tailor marketing strategies and product offerings to specific consumer groups. The goal is to optimize customer engagement and maximize ROI by targeting the most profitable segments.

METHODOLOGY

Briefing

  • Understanding client requirements and research parameters.

Data collection

  • Design and conduct surveys or  interviews.

  • Explore statistical data.

  • Collect data from relevant online sources as social media, forums, and blogs.

MeTRICS

  • Occasion Frequency Rate

  • Occasion Satisfaction Score

  • Motivational Drivers Index

  • Contextual Barriers Identification Rate

  • Demographis & Statistics

Data analysis & results

  • Occasions mapping to identify key consumer occasions (infographic, map).

  • Qualitative analysis to understand motivations and drivers (summary, insights, quotes).

  • Quantitative analysis of demographic and statistical data, also secondary research data. (graphs, charts, data tables).

Report

  • Summary report in PPT format 

  • Key insights, occasions map, visualizations, recommendations, consulting by strategic planning based on findings.

PACKAGES

Standard:

Price range: EUR 3,500*

Time period: Last 6 months

Sources: Online survey, online media, statsistics

Sample size:

  • Up to 50 respondents (in house online surveys)

  • Up to 500 mentions (online conversations/ reviews)

  • Up to 3 available statistical report/research

Market: Up to 2 markets (Bulgaria & EMEA)

PREMIUM:

Price range: EUR 5,000*

Time period: Last 12 months

Sources: Online survey, online media, statsistics

Sample size:

  • Up to 100 respondents (in house online surveys)

  • Up to 1,000 mentions (online conversations/ reviews)

  • Up to 5 available statistical report / research

Market: Up to 3 markets (Bulgaria & Global)

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.