Multimarket Entry

Service Overview

Our Multi-market Entry service is designed to help brands and companies successfully enter and establish themselves in new markets. We offer comprehensive, strategic marketing and communications support tailored to the unique challenges and opportunities of expanding into new geographical areas.

Basic:
Market Entry Essentials

Price Range: 8,000 - 10,000 EUR per market*

Services Included

  • Market Research: Basic market analysis to identify opportunities and challenges.

  • Entry Strategy Development: Creation of a foundational market entry strategy.

  • Key Message Adaptation: Tailoring existing brand messages for the new market.

  • Initial Media Outreach: Basic outreach to local media and influencers.

  • Localized Content Creation: Monthly creation of one piece of localized content.

  • Social Media Presence: Setting up and optimizing social media profiles for the new market.

  • Quarterly Reporting: Summary of activities, results, and market insights.

Expected Outcomes:

  • Clear understanding of market opportunities and challenges.

  • Tailored entry strategy and localized messaging.

  • Initial media presence and social media optimization.

Standard:
Market Penetration

Price Range: 10,000 - 15,000 EUR per market*

Services Included

All Basic Package Services, plus

  • Comprehensive Market Research: In-depth market analysis, including competitor analysis and consumer behavior insights.

  • Advanced Entry Strategy: Detailed market entry strategy with actionable steps and timelines.

  • Proactive Media Outreach: Regular pitching and relationship building with local media and influencers.

  • Enhanced Content Creation: Monthly creation of two localized content pieces.

  • Event Planning: Planning and execution of launch events or market-specific promotions.

  • Enhanced Social Media Management: Ongoing content creation and engagement for local social media channels.

  • Bimonthly Reporting: Detailed reports with metrics, insights, and recommendations.

Expected Outcomes:

  • Deep market insights and robust entry strategy.

  • Strong local media relationships and increased brand visibility.

  • Effective engagement through localized content and events.

Premium:
Market Leadership

Price Range: 15,000 – 25 000 EUR per market*

Services Included

All Standard Package Services, plus

  • Extensive Market Research: Comprehensive analysis including cultural nuances, regulatory environment, and detailed consumer insights.

  • Integrated Market Entry Campaign: Development and execution of a high-impact, integrated marketing campaign.

  • Thought Leadership Positioning: Establishing brand executives as thought leaders through speaking engagements, interviews, and bylined articles.

  • Crisis Communication Planning: Comprehensive crisis communication strategy and real-time support.

  • Interactive and Multimedia Content: Development of multimedia content, including videos, podcasts, and interactive social media elements.

  • Community Engagement: Building and managing local communities around the brand through events, sponsorships, and partnerships.

  • Monthly Strategic Review Meetings: Regular review of strategy, outcomes, and adjustments.

  • Custom Analytics Dashboard: Real-time access to detailed market performance metrics and insights.

Expected Outcomes:

  • Comprehensive understanding of the market and a well-integrated entry strategy.

  • High visibility and strong positioning as a market leader.

  • Robust community engagement and thought leadership presence.

  • Preparedness for potential crises with effective management plans.

  • Continuous optimization through detailed insights and strategic reviews.

* Third-party expenses not included.

Market Understanding:

Challenge: Lack of understanding of the new market’s dynamics.

Opportunity: In-depth market research to uncover opportunities and challenges.

Brand Adaptation:

Challenge: Adapting the brand to resonate with local audiences.

Opportunity: Tailoring brand messages and content to align with local culture and preferences.

Media Relations:

Challenge: Building relationships with local media and influencers.

Opportunity: Proactive outreach and relationship building to secure media coverage.

Regulatory Compliance:

Challenge: Navigating local regulations and compliance issues.

Opportunity: Detailed market analysis to ensure compliance with local laws.

Cultural Nuances:

Challenge: Understanding and respecting cultural nuances.

Opportunity: Comprehensive cultural analysis to guide brand adaptation and engagement strategies.

Challenges Addressed

Opportunities Leveraged

Market Expansion:

Successfully entering and establishing a presence in new markets to drive growth.

Brand Visibility:

Increasing brand visibility and awareness in new markets through strategic media outreach and marketing.

Customer Engagement:

Building strong relationships with local customers through tailored content and community engagement.

Competitive Advantage:

Gaining a competitive edge by positioning the brand as a thought leader and market leader.

Crisis Preparedness:

Ensuring the brand is prepared for potential crises with effective communication strategies.

Summary of Outcomes

  • Basic Package: Initial market understanding, tailored entry strategy, and basic media presence.

  • Standard Package: Deep market insights, robust entry strategy, strong media relationships, and effective engagement.

  • Premium Package: Comprehensive market strategy, high visibility, strong community engagement, thought leadership positioning, and crisis preparedness.

    These tailored packages ensure that our Multimarket Entry service meets the diverse needs of clients, helping them successfully navigate and establish themselves in new markets with strategic support and execution.