Media relations
Service Overview
Our Media Relations (Press Office) service is designed to help brands and companies build and maintain strong relationships with the media. We offer comprehensive support to ensure consistent, positive media coverage and effective communication with journalists and influencers.
Basic:
Media Essentials
Price Range: 2,000 – 2, 500 EUR per month*
Services Included
Media Database Access: Access to a curated list of relevant media contacts.
Press Release Writing: Monthly creation of one press release.
Press Release Distribution: Distribution to targeted media outlets.
Basic Media Monitoring: Monitoring of media coverage and mentions.
Media Inquiries Management: Handling incoming media inquiries.
Quarterly Reporting: Summary of media activities and coverage.
Expected Outcomes:
Regular media coverage with consistent press releases.
Basic monitoring of media mentions.
Professional handling of media inquiries.
Standard:
Media Engagement
Price Range: 2,500 - 3,500 EUR per month*
Services Included
All Basic Package Services, plus
Proactive Media Outreach: Regular pitching and relationship building with key journalists and influencers.
Press Kit Development: Creation of a comprehensive press kit.
Media Event Support: Planning and support for media events (e.g., press conferences, media tours).
Advanced Media Monitoring: Detailed monitoring and analysis of media coverage.
Media Training: Training sessions for company spokespeople.
Bimonthly Reporting: Detailed reports with metrics, insights, and recommendations.
Expected Outcomes:
Enhanced media relationships and increased coverage.
Comprehensive press materials.
Effective media events and spokesperson preparation.
Detailed insights into media performance.
Premium:
Media Leadership
Price Range: 3,500 - 5,000+ EUR per month*
Services Included
All Standard Package Services, plus
Strategic Media Planning: Development and execution of a strategic media relations plan.
Thought Leadership Positioning: Positioning executives as industry thought leaders through interviews, bylined articles, and speaking engagements.
Crisis Communication Support: Real-time support and strategy for managing media during crises.
Feature Story Development: Crafting and pitching in-depth feature stories to top-tier media.
Interactive Media Content: Creation of multimedia content (e.g., videos, infographics) for media outreach.
Monthly Strategic Review Meetings: Regular review of strategy, outcomes, and adjustments.
Custom Analytics Dashboard: Real-time access to detailed media performance metrics and insights.
Expected Outcomes:
Strategic media coverage and positioning as industry leaders.
Comprehensive crisis communication support.
High-impact feature stories and multimedia content.
Continuous optimization through detailed insights and strategic reviews.
* Third-party expenses not included.
Media Coverage:
Challenge: Securing consistent and positive media coverage.
Opportunity: Proactive media outreach and relationship building to maintain a steady flow of coverage.
Message Consistency:
Challenge: Ensuring consistent and accurate messaging across all media interactions.
Opportunity: Professional press release writing, press kits, and media training.
Media Relationships:
Challenge: Building and maintaining strong relationships with key media contacts.
Opportunity: Regular pitching, media events, and personalized outreach.
Challenges Addressed
Crisis Management:
Challenge: Effectively managing media relations during crises.
Opportunity: Crisis communication support and real-time strategy development.
Media Analysis:
Challenge: Understanding and analyzing media coverage and performance.
Opportunity: Advanced media monitoring and detailed reporting.
Opportunities Leveraged
Brand Visibility:
Increase brand visibility through consistent, positive media coverage.
Thought Leadership:
Position executives and the company as thought leaders in the industry.
Media Engagement:
Build strong, lasting relationships with key journalists and influencers.
Crisis Preparedness:
Ensure effective media communication during crises, protecting and enhancing brand reputation.
Strategic Insights:
Gain valuable insights into media performance and opportunities for improvement.
Summary of Outcomes
Basic Package: Regular media coverage, basic monitoring, and professional media inquiry management.
Standard Package: Enhanced media relationships, comprehensive press materials, effective media events, and detailed media performance insights.
Premium Package: Strategic media positioning, thought leadership, crisis communication support, high-impact stories, and continuous optimization through detailed analytics.
By offering these tailored packages, we ensure that our Media Relations (Press Office) service meets the diverse needs of clients, helping them achieve consistent, positive media coverage and effective communication with journalists and influencers.