Media environment analysis

OVerview

The media environment analysis provides a focused and actionable recommendation for brands on how to navigate the media landscape effectively. This service identifies the most suitable media channels, classifies media into tiers, and offers insights on topics, societal reception, and media usage metrics. The analysis is designed to optimize media selection, ensuring that clients' messaging reaches the right audience through the most appropriate channels.

METHODOLOGY

Briefing

  • Discuss the brand's current media strategy, target audience, and desired outcomes.

Data collection

  • Monitor media channels including TV, radio, print, online news, and social media.

  • Collect data on media coverage, sentiment, and reach.

Media classification & topic alignment

  • Tier 1. High-impact, widely recognized media with broad reach and strong influence across multiple platforms.

  • Tier 2. Mid-range media with specialized audiences or regional focus, or covering niche topics.

  • Tier 3. Emerging or highly specialized media with smaller but potentially loyal audiences, single-platform media.

  • Suggest suitable media channels for specific topics relevant to the client’s industry or messaging goals.

  • Align client content with the media channels that cover similar topics

Metrics 

  • Societal reception of different media channels, using publicly available metrics and sentiment score.

  • Media's reach, frequency, and user engagement across various platforms (e.g., print, online, TV, radio).

  • Media with asingle channel or a multi-platform presence.

Data analysis & results

  • Insights on the effectiveness of different media channels in achieving client objectives.

  • Snapshot of the media landscape, highlighting trends and opportunities within Tier 1, Tier 2, and Tier 3 media.

Report

  • Summary report in PPT format 

  • Key insights, visualizations, recommendations, consulting by strategic planning based on findings

PACKAGES

Standard:

Price range: EUR 3,500*

Time period: 3 weeks

Sample size:

  • Media classification and topic alignment across Tier 1 and Tier 2 media, societal reception analysis, and usage metrics for a targeted strategy.

Market: Up to 2 markets (Bulgaria & EMEA)

PREMIUM:

Price range: EUR 5,000*

Time period: 5 weeks

Sample size:

  • An expanded analysis that includes Tier 1, Tier 2, and Tier 3 media, detailed multi-platform analysis, societal reception, and competitor benchmarking .

Market: Up to 3 markets (Bulgaria & Global)

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.