Market segmentation analysis
OVerview
This service identifies and analyses distinct segments within your target market, helping you tailor marketing strategies and product offerings to specific consumer groups. The goal is to optimize customer engagement and maximize ROI by targeting the most profitable segments.
METHODOLOGY
Briefing
Discuss with the client to understand the target market, existing customer base, and business objectives.
Data collection
Collect demographic, psychographic, and behavioral data from existing customer databases, surveys, and third-party sources.
Perform qualitative research, including focus groups and interviews, to gather deeper insights into consumer needs and preferences.
MeTRICS
Customer segmentation matrix.
Segment profitability and potential growth rate (if we have access to relevant quantitative data).
Consumer engagement and conversion rate.
Data analysis & results
Use clustering techniques to identify distinct market segments.
Analyze the profitability and strategic fit of each segment.
Provide actionable insights for targeting and positioning within each segment.
Report
Summary report in PPT format
Key insights, visualizations, recommendations, consulting by strategic planning based on findings
Cultural insights from different regions
AI-driven analytics to suggets segment behavior and optimize marketing strategies accordingly.
PACKAGES
Standard:
Price range: EUR 5,000*
Time period: 4 weeks
Sample size:
Up to 2 key market segments
Up to 15 structured interviews
Up to 1 focus group
Up to 10 secondary resources of secondary data
Market: Up to 2 markets (Bulgaria & EMEA)
PREMIUM:
Price range: EUR 8,000*
Time period: 6 weeks
Sample size:
Up to 5 key market segments
Up to 30 structured interviews
Up to 2 focus group
Up to 20 secondary resources of secondary data
Market: Up to 3 markets (Bulgaria & Global)
* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.