INTERNAL FOCUS GROUP

OVerview

The internal focus group service is designed to provide deep qualitative insights into employee attitudes, motivations, and concerns within your organization. This service is impactful for understanding internal dynamics, improving employee engagement, and aligning your brand with your workforce's values and needs. It emphasizes practical, actionable recommendations based on focused group discussions and behavioural assessments.

METHODOLOGY

Briefing

  • Collaborate with the client to define the goals of the focus group, identifying key topics and areas of interest.

  • Recruit participants that match specific criteria, such as job roles or departments, to ensure relevant insights.

Focus group sessions

A customized focus group design, including questions and activities aimed at eliciting meaningful responses.

  • Skilled moderator from UP, neutral environment participants to feel comfortable sharing their views, live or online.

  • Engaging elements like gamification, behavioral and motivational tests

Data collection

  • Gather detailed qualitative data from participants, focusing on their attitudes, perceptions, and suggestions.

  • Analyze the sentiments expressed during the sessions, mapping out key themes and patterns in responses.

METRICS

  • Qualitative feedback analysis.

  • Sentiment and attitude mapping.

  • Key themes and patterns in responses.

Data analysis & results

  • Common themes and insights, linking them to broader organizational objectives.

  • Deeper understanding of employee behavior and motivations through the analysis of test results.

  • Recommendations to improve internal communications, and align HR strategies with employee needs.

Report

  • Summary report in PPT format 

  • Key insights, visualizations, recommendations, consulting by strategic planning based on findings

PACKAGES

Standard:

Price range: EUR 3,000*

Time period: 3 weeks

Sample size:

  • 1 focus group session with up to 10 participants, including up to two discussion sessions and one behavioral test (e.g., Jung Archetypes Test).

  • Primarily focused on internal departments within a single location or job function.

Market: Bulgaria

PREMIUM:

Price range: EUR 6,000*

Time period: 5 weeks

Sample size:

  • Up to 3 focus group sessions with different participant groups (up to 10 participants each), incorporating multiple discussion sessions and a combination of tests (e.g., Emotional Intelligence, Introvert/Extrovert).

  • Broader coverage including cross-departmental or cross-cultural groups within the organization.

Market: Bulgaria

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.