Employer branding analysis

OVerview

This service helps organizations create a strong employer brand by analyzing internal and external perceptions, benchmarking against competitors, and developing strategies that align with company culture and values. The goal is to attract and retain top talent by positioning the organization as an employer of choice.

METHODOLOGY

Briefing

Engage with HR and leadership teams to understand current employer branding efforts and challenges.

Data collection

Conduct employee surveys and interviews to gauge internal perceptions (primary data).
Analyze external job reviews, social media comments, and competitor employer brands (secondary data).

Metrics

Employee satisfaction and engagement scores.
Employer brand equity index.
Competitor benchmarking metrics.
Recruitment funnel effectiveness.

Data analysis & results

Identify strengths and weaknesses in current employer branding.
Benchmark against industry leaders and direct competitors.
Provide insights into potential improvements and strategy adjustments.

Report

Summary report in PPT format
Key insights, visualizations, recommendations, consulting by strategic planning based on findings

A comparison of recruitment strategies, employee satisfaction, and brand perception across different markets.
Net Promoter Score (eNPS) and satisfaction surveys, customized by industry and market to better understand internal branding success.

PACKAGES

Standard:

Price range: EUR 3,500*

Time period: 3 weeks

Sample size:

Internal: Up to 10 structured interviews
Internal / External: Up to 10 secondary data sources
External Up to 1 competitor’ benchmark.

Market: Up to 2 markets (Bulgaria & EMEA)

Book

PREMIUM:

Price range: EUR 5,000*

Time period: 5 weeks