Consumer attitudes and behavior analysis

OVerview

Consumer attitudes and behavior analysis dives deep into how consumers perceive and engage with brands, uncovering actionable insights to enhance marketing strategies, product development, and customer engagement. This service delivers targeted insights to improve customer acquisition, retention, and loyalty by analyzing both quantitative and qualitative consumer data.

METHODOLOGY

Briefing

Understanding client requirements and research parameters.

Data collection

Design and deploy online surveys.
Conduct structured interviews.
Conduct focus groups and ethnographic studies where applicable.
Monitor online conversations on forums, blogs, social media, and news sites.

Metrics

Response / participatrion rates
Net Sentiment Score
Purchase Intent Score
Key trends, themes, patterns, topics.
Volume of mentions over time, reach, impressions.
Demographics.

Data analysis & results

Quantitative analysis to identify trends and patterns (graphs, charts, and data tables)
Qualitative analysis to uncover deep insights from interviews and online conversations (summaries, insights, quotes).
Sentiment and thematic analysis to gauge public opinion (infographics, word clouds).

Report

Summary report in PPT format
Key insights, visualizations, recommendations, consulting by strategic planning based on findings.

PACKAGES

Standard:

Price range: EUR 5,000*

Time period: Last 6 months

Sources: Online surveys, structured interviews, focus groups, online media

Sample size:

Up to 15 respondents (in house interviews)
Up to 50 respondents (in house online surveys)
Up to 1 focus group (8-10 participants)
Up to 1,000 mentions (online conversations)

Market: Up to 2 markets (Bulgaria & EMEA)

Book

PREMIUM:

Price range: EUR 8,000*

Time period: Last 12 months

Sources: Structured interviews, ethnographic studies, focus groups, online surveys, online media