COMPETITORS ANALYSIS

OVerview

This service provides a comprehensive analysis of competitors, focusing on share of search (SoS) and share of voice (SoV), reach, impressions, topics, KOLs, social media and google analytics metrics to gauge brand visibility and competitive positioning. It offers actionable insights to enhance market presence and marketing strategies.

METHODOLOGY

Briefing

Discuss with comms / brand managers key competitors, market positioning, and desired outcomes.

Data collection

Use SEO tools like SEMrush & Buzzsumo for share of search analysis.
Deploy Sensika & similar tools for share of voice across media channels.
Gather competitor data (topics, KOLs, social media) through media monitoring and social listening.
Extract data from Google Analytics (third party supplier with price complimentary to the packages).

Metrics

SoS and SoV metrics.
Competitor brand equity score.
Media mentions, reach & impressions.
Media sentiment, topics, and engagement.
SM followers & community.
Google Analytics metrics.

Data analysis & results

Analyze SoS, SoV, engagement & brand community to determine brand visibility and market position.
Benchmark against key competitors to identify strengths and weaknesses.
Provide recommendations for improving brand visibility and market share.

Report

Summary report in PPT format
Key insights, visualizations, recommendations, consulting by strategic planning based on findings

Focus on industry leaders in specific markets, using data market-specific resources.
AI Insights into media coverage, competitor SoV, and brand mentions across key channels.

PACKAGES

Standard:

Price range: EUR 5,000*

Time period: 4 weeks

Sample size:

Up to 2 competitors.
Quantitative analysis of mentions: Up to 6 months (online presence & conversation).
Qualitative analysis of a sample of mentions: Up to 250.

Market: Up to 2 markets (Bulgaria & EMEA)

Book

PREMIUM:

Price range: EUR 8,000*

Time period: 7 weeks