Brand illustration systems

Service Provided

Our Brand Illustration Systems service helps brands craft a cohesive and scalable visual language through custom illustrations. These systems are designed to be versatile, allowing for easy adaptation across digital and print platforms, ensuring consistency while staying fresh and dynamic.

Basic:
Illustration Foundations

Price range: EUR 2,000 - 3,500*

Services Included

  • Consultation & Research: In-depth discovery session to understand the brand, audience, and key touchpoints.

  • Core Illustration Set: Design of 5–10 core illustrations that reflect the brand’s visual language.

  • Basic Guidelines: Usage instructions for the illustrations, including format specifications and key placement rules.

  • Two Revisions: Opportunity to revise and refine the illustrations twice.

Expected outcomes

  • A foundational set of custom illustrations tailored to the brand.

  • Clear guidelines for consistent usage across platforms.

Standard:
Scalable Illustration System

Price range: EUR 3,500 - 6,000*

Services Included

All Basic Package Services, plus

  • Expanded Illustration Library: Creation of 10–20 modular illustrations, with flexibility for adapting to various brand needs (e.g., marketing, product features).

  • Custom Visual Assets: Development of complementary icons, patterns, or supporting graphics.

  • Extended Guidelines: Detailed guidelines covering illustration usage, scalability, and best practices.

  • Four Revisions: Ensuring the system evolves through multiple rounds of feedback.


    Expected outcomes

  • A larger set of illustrations that can be adapted to multiple brand touchpoints.

  • Visual assets that enhance the brand’s flexibility and impact.

Premium:
Dynamic Illustration System

Price range: EUR 6,000 - 12,500*

Services Included

All Standard Package Services, plus

  • Full Illustration Ecosystem: Comprehensive, multi-use illustration system covering key brand elements, product-specific designs, and narrative illustrations.

  • Advanced Guidelines: In-depth, strategic guidelines, including examples of illustration use in various scenarios (advertising, web, mobile, etc.).

  • Animated Illustration Assets: Animation-ready illustrations optimized for motion design (for future campaigns or interactive content).

  • Unlimited Revisions: We work with you until the system is perfected.

Expected outcomes

  • A sophisticated and fully adaptable illustration system ready for use in complex branding efforts.

  • Detailed guidelines that provide flexibility for future growth and new content.

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.

Summary of the Packages

  • Basic Package: A foundational set of custom illustrations designed to establish a consistent visual language, accompanied by basic guidelines for application and usage across platforms.

  • Standard Package: An expanded illustration library featuring a wider range of modular assets, including icons, patterns, and supporting graphics, with extended guidelines for adaptability and flexibility across various brand touchpoints.

  • Premium Package: A comprehensive illustration ecosystem with a full suite of illustrations tailored for different brand elements and products, including animation-ready assets, detailed usage examples, and unlimited revisions to ensure a versatile and scalable visual identity.

These tailored packages ensure that our Brand Illustration Systems service meets diverse client needs, helping them build a cohesive and adaptable visual identity that grows with their brand while maintaining consistency and impact across all platforms.