Brand Archetypes

OVerview

This service offers a deep dive into brand identity through the lens of Jung's archetypes, exploring how these foundational models can shape brand perception, messaging, and strategy.

METHODOLOGY

Briefing

  • Discuss with the client to identify key brand elements, target audiences, and competitive positioning.

Data collection

  • Analyze existing brand materials, customer feedback, and competitor brands.

  • Conduct surveys and interviews to gather insights into the brand's perception.

  • Utilize social listening tools to monitor brand mentions and discussions across social platforms.

Metrics 

  • Archetype alignment score.

  • Brand sentiment and engagement metrics.

  • Cultural territory relevance.

Data analysis & results

  • Map the brand against Jung’s archetypes to determine its current and ideal positioning.

  • Identify cultural territories that resonate with the brand’s identity.

Report

  • Summary report in PPT format 

  • Key insights, visualizations, recommendations, consulting by strategic planning based on findings

    • Based on insights from "culture territories," align brand messaging with emerging and dominant cultural territories relevant to specific markets. 

PACKAGES

Standard:

Price range: EUR 2,500*

Time period: 2 weeks

Sample size:

  • Up to 2 archetypes.

  • Up to 1 cultural territory.

Market: Up to 2 markets (Bulgaria & EMEA)

PREMIUM:

Price range: EUR 3,500*

Time period: 3 weeks

Sample size:

  • Up to 3 archetypes.

  • Up to 2 cultural territories.

Market: Up to 3 markets (Bulgaria & Global)

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.