After action review

OVerview

This service involves a structured review of completed projects or campaigns conducted by certified AAR conductor from UP, focusing on identifying lessons learned and best practices. It helps teams improve performance by understanding what went well, what didn’t, and how processes can be optimized in the future.

METHODOLOGY

Briefing

  • Discuss with the client the project or campaign to be reviewed and set specific objectives for the AAR.

Data collection

  • Collect data from project reports, stakeholder feedback, and performance metrics.

  • Conduct interviews or surveys with team members and stakeholders to gather qualitative insights.

  • Conduct the AAR session.

Metrics 

  • Project or campaign success metrics.

  • Process efficiency and effectiveness.

  • Participants’ satisfaction and feedback.

Data analysis & results

  • Analyze the collected data to identify strengths, weaknesses, and areas for improvement.

  • Provide recommendations for process improvements and best practices to apply in future projects.

Report

  • Summary report in PPT format 

  • Key insights, visualizations, recommendations, consulting by strategic planning based on findings

    • Focus on specific aspects of the project as team performance, client satisfaction, logistical challenges​​.

    • Input from multiple departments (e.g., marketing, sales, operations) for a holistic view of the project.

PACKAGES

Standard:

Price range: EUR 2,000*

Time period: 3 weeks

Sample size:

  • Review of 1 completed project or campaign.

  • Analysis of  key outcomes and lessons learned. 

  • Recommendations for future projects.

Market: Up to 2 markets (Bulgaria & EMEA)

PREMIUM:

Price range: EUR 4,000*

Time period: 5 weeks

Sample size:

  • Review of up to 3 completed project or campaign.

  • Assessment of cross-functional performance.

  • A roadmap for implementing best practices.

  • Follow-up consultancy.

Market: Up to 3 markets (Bulgaria & Global)

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.