TRENDS analysis

OVerview

This service examines the broader social, economic, political, and generational trends that impact your industry and business environment. It helps businesses anticipate market shifts and adjust strategies accordingly.

METHODOLOGY

Briefing

  • Identify key areas of interest and potential impact on the client's business.

Data collection

  • Collect data from a range of sources, including government reports, academic studies, and industry publications.

  • Monitor social media and news channels to track emerging trends.

MeTRICS

  • Social trend impact score.

  • Economic indicators (e.g., GDP growth, inflation).

  • Political stability and regulatory change indices.

  • Generational preferences and behaviors.

Data analysis & results

  • Analyze how these trends are likely to affect the business environment.

  • Identify opportunities and risks associated with each trend.

  • Provide recommendations for strategic adjustments in response to these trends.

Report

  • Summary report in PPT format 

  • Key insights, visualizations, recommendations, consulting by strategic planning based on findings:

    • Focus on trends specific to up to three international markets, incorporating localized data on economic and political changes​.

    • Insights from generational studies to tailor strategies for different age groups across markets.

PACKAGES

Standard:

Price range: BGN 2,500*

Time period: 3 weeks

Sample size:

  • Analysis of social and economic trends.

  • Overview of political and generational trends impacting the industry.

Market: Up to 2 markets (Bulgaria & EMEA)

PREMIUM:

Price range: BGN 3,500*

Time period: 5 weeks

Sample size:

  • Full spectrum analysis of social, economic, political, and generational trends.

  • Strategic impact assessment and scenario planning

Market: Up to 3 markets (Bulgaria & Global)

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.