Social Media:
Strategy and Execution
Service Overview
Our Social Media Strategy and Execution service helps brands and companies establish a strong presence on social media platforms. We offer comprehensive support to develop and execute tailored social media strategies that enhance brand visibility, engagement, and growth.
Basic:
Social Media Foundations
Price Range: 2,000 - 3,000 BGN*
Services Included
Social Media Audit: Initial assessment of current social media presence and performance.
Strategy Development: Creation of a basic social media strategy tailored to brand goals.
Content Calendar: Development of a monthly content calendar.
Content Creation: Monthly creation of up to 10 social media posts (graphics and copy).
Platform Management: Management of up to two social media platforms.
Community Management: Basic community engagement and response management.
Monthly Reporting: Summary of social media activities and performance.
Expected Outcomes:
Clear social media strategy and consistent posting schedule.
Improved content quality and engagement.
Basic insights into social media performance.
Standard:
Social Media Growth
Price Range: 3,000 - 4,000 BGN*
Services Included
All Basic Package Services, plus
Advanced Strategy Development: Comprehensive social media strategy with competitive analysis and audience insights.
Enhanced Content Calendar: Development of a bi-monthly content calendar.
Content Creation: Monthly creation of up to 20 social media posts, including graphics, copy, and short videos.
Platform Management: Management of up to four social media platforms.
Community Management: Active community engagement and response management.
Influencer Collaboration: Identification and coordination with relevant influencers for content partnerships.
Bi-monthly Reporting: Detailed reports with metrics, insights, and recommendations.
Expected Outcomes:
Enhanced social media strategy with deeper audience insights.
Higher engagement through increased and diverse content.
Effective influencer collaborations and community management.
Comprehensive performance analysis and recommendations.
Premium:
Social Media Leadership
Price Range: 4,000 - 7,000 EUR BGN*
Services Included
All Standard Package Services, plus
Strategic Campaigns: Development and execution of integrated social media campaigns.
Interactive Content Creation: Creation of multimedia content (e.g., live streams, interactive posts, and long-form videos).
Advanced Platform Management: Management of up to six social media platforms.
Social Media Advertising: Creation and management of targeted social media ad campaigns.
Influencer Partnerships: Long-term partnership development with key influencers.
Crisis Management Support: Real-time support for managing social media crises.
Monthly Strategic Review Meetings: Regular review of strategy, outcomes, and adjustments.
Custom Analytics Dashboard: Real-time access to detailed social media performance metrics and insights.
Expected Outcomes:
High-impact, integrated social media campaigns driving brand visibility and engagement.
Engaging multimedia content reaching a wider audience.
Effective social media advertising driving targeted traffic and conversions.
Robust influencer partnerships and proactive crisis management.
Continuous optimization through detailed analytics and strategic reviews.
* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.
Challenges Addressed
Content Consistency
Challenge: Maintaining a consistent posting schedule and quality content.
Opportunity: Structured content calendars and professional content creation ensure consistency and quality.
Audience Engagement
Challenge: Effectively engaging with the audience and managing community interactions.
Opportunity: Active community management and strategic engagement tactics to foster strong relationships.
Performance Measurement
Challenge: Tracking and analyzing social media performance.
Opportunity: Detailed reporting and analytics provide insights to measure success and optimize strategies.
Influencer Collaboration
Challenge: Identifying and managing influencer partnerships.
Opportunity: Strategic influencer collaborations enhance credibility and reach.
Crisis Management
Challenge: Handling social media crises effectively.
Opportunity: Real-time support and crisis management strategies protect brand reputation.
Opportunities
Leveraged
Brand Visibility:
Increase brand visibility through consistent, high-quality social media presence.
Audience Growth:
Attract and engage a larger audience with targeted content and campaigns.
Community Building:
Foster a loyal community through active engagement and response management.
Influencer Marketing:
Leverage influencer partnerships to enhance reach and credibility.
Data-Driven Optimization:
Use detailed analytics to continuously optimize social media strategies and improve performance.
Summary of Outcomes
Basic Package: Clear strategy, consistent posting, improved content quality, and basic performance insights.
Standard Package: Enhanced strategy, higher engagement, effective influencer collaborations, and comprehensive performance analysis.
Premium Package: High-impact campaigns, engaging multimedia content, effective advertising, robust influencer partnerships, proactive crisis management, and continuous optimization.