Semiotic analysis

OVerview

Semiotic analysis explores the signs and symbols in your brand communication, uncovering deeper meanings and cultural associations. This service helps brands align their messaging with consumer interpretations, ensuring that the intended message resonates accurately across different cultural contexts.

METHODOLOGY

Briefing

  • Discuss brand messaging, visual identity, and key cultural references with the client.

Data collection

  • Monitor and collect data from social media, news articles, blogs, and forums.

  • Use tools like Sensika to gather mentions, sentiment analysis, and discourse trends.

MeTRICS

  • Symbolic relevance score.

  • Cultural alignment index.

  • Consumer interpretation accuracy.

  • Semiotic map.

Data analysis & results

  • Identify dominant and residual cultural codes in brand communications.

  • Analyze the semiotic landscape to uncover hidden meanings and potential misinterpretations.

  • Provide insights into refining visual and verbal brand elements for stronger cultural resonance.

  • Define the semiotic map and position brand and its main competitors on the map.

Report

  • Summary report in PPT format 

  • Key insights, visualizations, recommendations, consulting by strategic planning based on findings:

    • Comparison of semiotic interpretations across up to three international markets, ensuring global consistency with local sensitivity.

    • Archetype analysis to ensure that the symbolic elements align with the brand's intended archetype.

PACKAGES

Standard:

Price range: BGN 5,000*

Time period: 5 weeks

Sample size:

  • Analysis of brand communications and visuals.

  • Assessment of symbolic elements and cultural alignment  

  • Visuals mapping semiotic elements to cultural codes.

Market: Up to 2 markets (Bulgaria & EMEA)

PREMIUM:

Price range: BGN 8,000*

Time period: 8 weeks

Sample size:

  • Multi-dimensional cultural comparison.

  • Assessment of symbolic elements, archetype alignment, and visual strategy.

  • Strategic recommendations, and visual strategy roadmap.

  • Consultation session for implementation of findings.

Market: Up to 3 markets (Bulgaria & Global)

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.