personal Image and Branding

OVerview

This service offers a deep dive into your personal brand identity and actionable archetypes, beginning with clear vision and goals, a personal brand audit, and unique value proposition. We then refine your core messaging & themes and build an influential online presence. We reinforce this work with a networking strategy, partnerships & collaborations, and create a roadmap to scale with new opportunities. It’s a strategic path to a unique, growth-driven identity that elevates recognition.

METHODOLOGY

Briefing

  • Discuss with the client to identify its short‐ and long‐term goals and clarify personal branding needs of the client and the UP-audit requirements.

  • Collaboratively pinpoint the desired brand archetype alignment.

  • Determine the core objectives for CEO brand image, speaking engagements, or thought‐leadership pathways.

Data collection

  • UP designed workshop with the client - person's digital footprint, social profiles, media mentions, and public appearances to pinpoint strengths and areas for growth.

  • UP designed survey - consult colleagues, clients, and industry peers to gain insight into the person's perceived strengths, skills, and brand image - uncovering valuable perspectives that the person may not see.

Metrics 

  • Personality

  • Values

  • Leadership

  • Social capital

  • Radical Candor

Data analysis & results

  • Semiotic analysis – semiotic codes & semiotic map

  • Jungian personal archetypes and culture territory modelling

  • Content analysis

  • Discourse analysis – deconstruction & double reading

  • Focal points identifying

  • Talents & impact mapping

  • Social capital mapping

  • Scenarios building

Report

  • Summary report in PPT format 

  • Key insights, visualizations, recommendations, consulting by strategic planning based on findings

    • Based on insights, align messaging with emerging and dominant personal strategies and strengths.

    • Offer tailored strategies for positioning CEOs as thought leaders within the relevant cultural context.

PACKAGES

discovery

Price range: BGN 5,000*

Time period: 1 month

Deliverables:

  • 1 workshop

  • 1 survey

  • 1 presentation “Personal brand assessment and profiling”

Market: Up to 2 markets (Bulgaria & EMEA)

strategy building

Price range: BGN 9, 000*

Time period: 2 months

Deliverables:

  • Personal brand strategy development

Strategy execution:

  • Execute personal brand strategy. (Pricing depends on the SOW.)

Market: Up to 3 markets (Bulgaria & Global)

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.