Past campaigns analysis

OVerview

This service evaluates the effectiveness of previous marketing campaigns, providing insights into what worked, what didn’t, and how future campaigns can be optimized. It focuses on key performance indicators (KPIs) and ROI/AVE to refine campaign strategies.

METHODOLOGY

Briefing

  • Review past campaigns and set evaluation goals with the client.

Data collection

  • Gather data on campaign metrics such as engagement rates, conversion rates, and media spend.

  • Collect qualitative feedback from customers and stakeholders.

MeTRICS

  • Campaign reach and engagement metrics.

  • ROI and conversion rates.

  • AVE rate.

  • Sentiment analysis and brand lift.

Data analysis & results

  • Analyze the performance of past campaigns, identifying strengths and weaknesses.

  • Compare against industry benchmarks and competitor campaigns.

  • Provide actionable insights for improving future campaigns.

Report

  • Summary report in PPT format 

  • Key insights, visualizations, recommendations, consulting by strategic planning based on findings

    • Focus on campaigns in specific markets, evaluating their effectiveness within the context of local cultural and consumer behaviour​.

    • Bbreakdown of campaign performance across different channels (e.g., social media, print, TV) to understand where the greatest impact was made.

PACKAGES

Standard:

Price range: BGN 3,500*

Time period: 3 weeks

Sources: Online survey, online media, statsistics

Sample size:

  • Evaluation of 2 past campaigns, 

  • Engagement, reach, ROI / AVE, achievement of the targets/objectives.

  • Analysis of what worked and areas for improvement.

Market: Up to 2 markets (Bulgaria & EMEA)

PREMIUM:

Price range: BGN 5,000*

Time period: 5 weeks

Sources: Online survey, online media, statsistics

Sample size:

  • Analysis of up to 5 past campaigns.

  • Engagement, reach, ROI / AVE, achievement of the targets/objectives.

  • Identification of strengths, weaknesses, and strategic opportunities.

  • Follow-up session for campaign planning and strategy refinement.

Market: Up to 3 markets (Bulgaria & Global)

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.