occasions mapping

OVerview

This service identifies and analyses distinct segments within your target market, helping you tailor marketing strategies and product offerings to specific consumer groups. The goal is to optimize customer engagement and maximize ROI by targeting the most profitable segments.

METHODOLOGY

Briefing

Understanding client requirements and research parameters.

Data collection

Design and conduct surveys or interviews.
Explore statistical data.
Collect data from relevant online sources as social media, forums, and blogs.

MeTRICS

Occasion Frequency Rate
Occasion Satisfaction Score
Motivational Drivers Index
Contextual Barriers Identification Rate
Demographis & Statistics

Data analysis & results

Occasions mapping to identify key consumer occasions (infographic, map).
Qualitative analysis to understand motivations and drivers (summary, insights, quotes).
Quantitative analysis of demographic and statistical data, also secondary research data. (graphs, charts, data tables).

Report

Summary report in PPT format
Key insights, occasions map, visualizations, recommendations, consulting by strategic planning based on findings.

PACKAGES

Standard:

Price range: BGN 3,500*

Time period: Last 6 months

Sources: Online survey, online media, statsistics

Sample size:

Up to 50 respondents (in house online surveys)
Up to 500 mentions (online conversations/ reviews)
Up to 3 available statistical report/research

Market: Up to 2 markets (Bulgaria & EMEA)

Book

PREMIUM:

Price range: BGN 5,000*

Time period: Last 12 months