Media and Social Media Monitoring/Listening

Service Provided

Our Media and Social Media Monitoring/Listening service is designed to provide brands with comprehensive oversight of their media presence, both online traditional and social.

This service helps:

  • Ensure brand visibility.

  • Understand public sentiment, culture implications, and its impact on the brand.

  • Quick detection of potential negative publicity.

  • Gain real-time insights for timely strategic decisions adapting to changing media landscapes with proactive strategies based on cutting-edge analytics.

Basic:
Media monitoring essentials

Price range: 1,500 - 3,000 BGN*

Services Included

  • Tracking mentions in traditional online media.

  • Monitoring of social media platforms for mentions and sentiment.

  • Summary reports on topics of the online conversation, share of voice, share of search and audience sentiment.

Expected outcomes

  • Awareness of brand mentions and general sentiment across media channels.

Standard:
Advanced monitoring

Price range: 3,000 - 6,000 BGN*

Services Included

All services from the Basic, plus

  • Analysis of media mentions with trending topics identification.

  • Detailed insights into specific campaigns or discussions.

  • Basic culture analysis of the conversation about the client’s brand cluster/industry.

  • Real-time alerts on potential negative media.

  • Bi-monthly strategy reviews.

Expected outcomes

  • Understanding of media trends and audience reactions and proactive management of brand image.

Premium:
Strategic media intelligence

Price range: 6,000 - 10,000 BGN*

Services Included

All services from the Standard, plus

  • Full-spectrum analysis across all media types.

  • Utilizing AI to predict trends and potential crises.

  • Semiotic codes, semiotic map and brand positioning recommendations.

  • Tailored reports designed to specific client needs and strategic goals.

  • Direct consultations with senior analysts for strategic advice.

Expected outcomes:

  • Advanced foresight into media trends and potential challenges and tailored insights for precision-targeted communication strategies.

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.

Summary of the Packages

  • Basic: Essential monitoring for awareness and initial insights.

  • Standard: Advanced monitoring and strategy adjustments for enhanced brand protection.

  • Premium: Comprehensive intelligence and predictive insights for strategic dominance.