Key opinion leaders' analysis

OVerview

This service identifies and analyses key opinion leaders (KOLs) within your industry and company, assessing their influence, reach, and potential for collaboration. It helps brands leverage KOLs to enhance credibility and reach within target markets.

METHODOLOGY

Briefing

  • Discuss industry focus, target audience, and campaign objectives with the client.

Data collection

  • Identify KOLs through industry reports, social media analysis, and media monitoring.

  • Collect data on their audience demographics, engagement rates, and content focus.

Metrics 

  • KOL influence score.

  • Audience alignment index.

  • Engagement and reach metrics.

Data analysis & results

  • Evaluate KOLs based on their potential to influence the target audience.

  • Provide recommendations for strategic partnerships with KOLs to amplify brand messaging.

Report

  • Summary report in PPT format 

  • Key insights, visualizations, recommendations, consulting by strategic planning based on findings

    • Focus on KOLs who are influential within specific industries or niches relevant to the brand.

    • Assessment of KOLs who have influence across multiple markets, ensuring they are effective in both local and international contexts.

PACKAGES

Standard:

Price range: BGN 3,500*

Time period: 3 weeks

Sample size:

  • Identification and analysis of up to 5 key opinion leaders (KOLs) relevant to the brand.

  • Assessment of their influence, audience alignment, and potential for collaboration.

  • Visuals showing KOL impact and alignment with brand strategy.

Market: Up to 2 markets (Bulgaria & EMEA)

PREMIUM:

Price range: BGN 5,000*

Time period: 5 weeks

Sample size:

  • Identification and analysis of up to 10 KOLs, including cross-market impact and influence assessment.

  • Evaluation of KOL alignment with brand strategy, audience reach, and previous collaborations.

  • Follow-up workshop to discuss implementation and potential campaigns involving KOLs.

Market: Up to 3 markets (Bulgaria & Global)

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.