INFLUENCER PROFILE ANALYSIS

OVerview

This service evaluates potential influencers based on their online presence, engagement rates, and alignment with brand values. It helps brands select the most effective influencers to partner with, ensuring that influencer campaigns resonate with the target audience.

METHODOLOGY

Briefing

  • Identify and confirm the target audience, campaign goals, and key brand values with the client.

Data collection

  • Analyze influencer profiles using social media analytics tools (UP uses Hypeauditor).

  • Gather data on follower demographics, engagement rates, and content alignment.

Metrics 

  • Influencer reach and engagement metrics.

  • Audience demographics and relevance.

  • Content alignment score with brand values.

Data analysis & results

  • Evaluate influencers based on their potential impact on the campaign.

  • Provide recommendations for influencer partnerships that align with the brand’s strategic objectives.

Report

  • Summary report in PPT format 

  • Key insights, visualizations, recommendations, consulting by strategic planning based on findings:

    • Focus on influencers with significant impact in specific markets.

    • Focus on previous campaign performance, and alignment with specific cultural trends (culture analysis is a separate UP product).

PACKAGES

Standard:

Price range: BGN 3,500*

Time period: 3 weeks

Sample size:

  • Analysis of up to 5 influencers relevant to the brand, on 1 platform.

  • Assessment of reach, engagement, content alignment, and recommendations for partnerships.

  • Visuals showing influencer impact and alignment with brand values.

Market: Up to 2 markets (Bulgaria & EMEA)

PREMIUM:

Price range: BGN 5,000*

Time period: 5 weeks

Sample size:

  • Analysis of up to 10 influencers, including cross-platform impact assessment.

  • Assessment of relevance & interest, audience demographics, engagement, reach and visibility, credibility and authenticity, previous campaigns, content quality, compliance and professionalism, budget and compensation expectations, availability and willingness.

  • Visuals showing influencer impact and alignment with brand values.

  • Follow-up session for strategy implementation and ongoing support.

Market: Up to 3 markets (Bulgaria & Global)

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.