Executive Profiling

Service Overview

Our Executive Profiling service helps elevate the visibility and influence of your company's leaders (CEO, CIO, CMO etc). We offer a comprehensive approach to creating and managing the public profiles of executives, positioning them as industry thought leaders and enhancing their reputation.

Basic:
Executive Essentials

Price Range: 2,500 – 3,000 BGN*

Services Included

  • Profile Assessment: Initial evaluation of the executive's current public profile.

  • Key Message Development: Crafting core messages aligned with corporate values and executive strengths.

  • Basic Online Presence Management: Creation and optimization of LinkedIn profiles and personal websites.

  • Content Creation: Monthly creation of one blog post or article.

  • Media Monitoring: Basic monitoring of media mentions and online presence.

  • Quarterly Reporting: Summary of activities and results with actionable insights.

Expected Outcomes:

  • Enhanced online presence and visibility.

  • Clear and compelling key messages.

  • Incremental improvements in media mentions and online reputation.

Standard:
Executive Enhancement

Price Range: 3,000 - 5,000 BGN*

Services Included

All Basic Package Services, plus

  • Comprehensive Profile Development: In-depth development of executive bios and professional profiles.

  • Media Training: Training sessions to improve communication skills and media readiness.

  • Advanced Content Creation: Monthly creation of two pieces of content, including blogs, articles, or op-eds.

  • Proactive Media Outreach: Regular pitching and relationship building with industry journalists.

  • Social Media Strategy: Customized social media strategy and management.

  • Bimonthly Reporting: Detailed reports with metrics and insights.

    Expected Outcomes:

  • Stronger, more polished executive profiles.

  • Improved communication and media engagement skills.

  • Increased media coverage and enhanced social media presence.

Premium:
Executive Leadership

Price Range: 5,000 - 6,000 BGN*

Services Included

All Standard Package Services, plus

  • Thought Leadership Programs: Positioning executives as industry leaders through speaking engagements, webinars, and bylined articles.

  • Personal Branding Strategy: Comprehensive strategy for personal brand development.

  • Crisis Communication Planning: Development of a crisis communication plan and real-time support.

  • Reputation Management: Advanced monitoring and proactive reputation management.

  • Interactive Content Creation: Development of multimedia content, including videos and podcasts.

  • Monthly Strategic Review Meetings: Detailed review of strategy, outcomes, and adjustments.

  • Custom Analytics Dashboard: Real-time access to profile metrics and insights.

    Expected Outcomes:

  • Established thought leadership and increased influence in the industry.

  • Comprehensive personal brand development and management.

  • Robust reputation and crisis management capabilities.

  • Enhanced engagement through multimedia content.

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.

Challenges Addressed

Visibility and Influence:

Challenge: Low visibility and influence in the industry.

Opportunity: Position executives as thought leaders through targeted content and media strategies.

Online Reputation:

Challenge: Managing and enhancing the executive's online reputation.

Opportunity: Regular monitoring and proactive management of online presence.

Media Engagement:

Challenge: Limited engagement with media and journalists.

Opportunity: Proactive media outreach and relationship building.

Communication Skills:

Challenge: Improving executive communication and media readiness.

Opportunity: Media training and development of key messages.

Crisis Management:

Challenge: Lack of preparedness for potential crises.

Opportunity: Development of a crisis communication plan and real-time support.

Opportunities Leveraged

Brand Building:

Enhance the company’s brand through strong, visible leadership.

Thought Leadership:

Position executives as thought leaders, enhancing credibility and influence.

Networking:

Facilitate networking opportunities through media engagements and speaking events.

Content Strategy:

Develop a robust content strategy to maintain consistent executive visibility.

Crisis Readiness:

Ensure executives are prepared for crises, protecting and enhancing their reputation.

Summary of Outcomes

  • Basic Package: Enhanced online presence, clear messaging, and improved online reputation.

  • Standard Package: Polished profiles, better media engagement, and increased coverage.

  • Premium Package: Established thought leadership, comprehensive brand development, and robust crisis management.