Employer Branding

Service Provided

Our Employer Branding service is designed to help companies attract, engage, and retain top talent by building a strong, positive employer brand. We offer comprehensive support to develop and execute strategic employer branding initiatives that highlight the company as an employer of choice.

Basic:
Employer branding Essentials

Price range: 5,000 - 8,000 BGN*

Services Included

  • Employer Brand Audit: Initial assessment of current employer brand perception.

  • Key Message Development: Crafting core employer brand messages aligned with company values.

  • Employee Testimonials: Collection and creation of employee testimonials for use in branding materials.

  • Basic Content Creation: Monthly creation of one employer branding content piece (e.g., blog post, social media post).

  • Social Media Management: Basic management of social media profiles with a focus on employer branding.

Expected outcomes

  • Clear understanding of current employer brand perception.

  • Consistent employer branding messages.

  • Improved social media presence focused on employer branding.

  • Basic insights into engagement and brand perception

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.

Standard:
Employer branding enhancement

Price range: 8,000 - 12,000 BGN*

Services Included

All Basic Package Services, plus

  • Comprehensive Employer Brand Analysis: In-depth analysis including employee surveys and competitive benchmarking.

  • Enhanced Content Creation: Monthly creation of two employer branding content pieces, including blogs, articles, and social media posts.

  • Employee Advocacy Program: Development and implementation of an employee advocacy program.

  • Career Page Optimization: Revamping the company’s career page to reflect the employer brand.

  • Recruitment Marketing: Development of targeted recruitment marketing campaigns.

Expected outcomes

  • Enhanced understanding of employer brand strengths and areas for improvement.

  • Increased visibility and engagement through diverse content and employee advocacy.

  • Optimized career page to attract top talent.

  • Effective recruitment marketing campaigns driving quality applications.

  • Comprehensive performance analysis and recommendations.

Premium:
Employer Branding Leadership

Price range: 12,000 - 15,000+ BGN*

Services Included

All Standard Package Services, plus

  • Integrated Employer Branding Campaigns: Development and execution of high-impact employer branding campaigns.

  • Thought Leadership Positioning: Positioning company leaders as thought leaders in the industry.

  • Advanced Multimedia Content Creation: Creation of multimedia content, including videos, podcasts, and interactive social media posts.

  • Employee Engagement Programs: Development and implementation of employee engagement initiatives and internal communication strategies.

  • Crisis Management Support: Real-time support and strategy for managing potential employer branding crises.

  • Monthly Strategic Review Meetings: Regular review of strategy, outcomes, and adjustments.

  • Custom Analytics Dashboard: Real-time access to detailed employer branding metrics and insights.

Expected outcomes

  • Strong, positive employer brand with high visibility.

  • Thought leadership positioning of company executives.

  • Engaging multimedia content reaching a wide audience.

  • Increased employee engagement and satisfaction.

  • Robust crisis management capabilities and real-time support.

  • Continuous optimization through detailed analytics and strategic reviews.

Summary of the Packages

  • Basic Package: Clear employer brand perception, consistent messaging, improved social media presence, and basic engagement insights.

  • Standard Package: Enhanced brand analysis, increased visibility, optimized career page, effective recruitment marketing, and comprehensive performance analysis.

  • Premium Package: Strong positive employer brand, thought leadership, engaging multimedia content, increased employee engagement, robust crisis management, and continuous optimization.

    These tailored packages ensure that our Employer Branding service meets the diverse needs of clients, helping them attract, engage, and retain top talent through effective employer branding strategies.