Corporate branding

Service Overview

Our Corporate Brand Strategy and Execution service is designed to build and sustain strong corporate brands. We offer a strategic, comprehensive approach to corporate branding, tailored to meet the unique needs and objectives of our clients.

Basic:
Corporate Brand Foundations

Price Range: 3,500 - 4,500 BGN*

Services Included

  • Brand Audit: Initial assessment of the current brand positioning and performance.

  • Brand Strategy Development: Crafting a foundational brand strategy including mission, vision, and values.

  • Key Message Development: Creation of core brand messages.

  • Visual Identity Refresh: Basic updates to the visual brand elements (logo, color scheme, etc.).

  • Content Creation: Monthly creation of one brand-focused content piece (e.g., blog post, article).

  • Social Media Presence: Basic social media strategy and profile optimization.

  • Quarterly Reporting: Summary of brand activities and results.

Expected Outcomes:

  • Clear understanding of current brand positioning.

  • Strong foundational brand strategy and key messages.

  • Improved visual identity and online presence.

Standard:
Brand Enhancement

Price Range: 4,500 – 5,500 BGN*

Services Included

All Basic Package Services, plus

  • Comprehensive Brand Strategy: In-depth brand strategy with competitive analysis and market positioning.

  • Brand Guidelines: Development of detailed brand guidelines for consistent usage.

  • Advanced Content Creation: Monthly creation of two brand-focused content pieces.

  • Proactive Media Outreach: Regular pitching and relationship building with industry media.

  • Enhanced Social Media Management: Ongoing social media content creation and management.

  • Stakeholder Engagement: Development of stakeholder communication strategies.

  • Bimonthly Reporting: Detailed reports with metrics and insights.

Expected Outcomes:

  • Strong, competitive brand strategy.

  • Consistent brand presentation across all platforms.

  • Increased media coverage and enhanced stakeholder relationships.

Premium:
Corporate Brand Leadership

Price Range: 5,500 - 6,500 BGN*

Services Included

All Standard Package Services, plus

  • Integrated Corporate Brand Campaigns: Development and execution of integrated corporate branding campaigns.

  • Thought Leadership Positioning: Positioning the brand as a thought leader through industry insights, whitepapers, and bylined articles.

  • Crisis Communication Planning: Comprehensive crisis communication strategy and real-time support.

  • Advanced Analytics: Detailed brand performance analytics and insights.

  • Corporate Event Branding: Branding for corporate events, including design and messaging.

  • Monthly Strategic Review Meetings: Regular review of strategy, outcomes, and adjustments.

  • Custom Analytics Dashboard: Real-time access to brand metrics and insights.

Expected Outcomes:

  • High-impact, integrated brand campaigns.

  • Established thought leadership and industry influence.

  • Comprehensive crisis management capabilities.

  • Detailed insights and continuous improvement of brand strategies.

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.

Challenges Addressed

Corporate Brand Consistency:

Challenge: Maintaining a consistent brand message and visual identity.

Opportunity: Development of detailed brand guidelines and regular audits to ensure consistency.

Market Positioning:

Challenge: Establishing a strong market position and differentiating from competitors.

Opportunity: Comprehensive brand strategy and competitive analysis.

Media Coverage:

Challenge: Gaining consistent and positive media coverage.

Opportunity: Proactive media outreach and relationship building.

Stakeholder Engagement:

Challenge: Effectively communicating with stakeholders.

Opportunity: Tailored stakeholder communication strategies.

Crisis Management:

Challenge: Preparing for and managing brand crises.

Opportunity: Comprehensive crisis communication planning and real-time support.

Opportunities Leveraged

Corporate Brand Building:

Establish a strong, cohesive corporate brand that resonates with target audiences.

Thought Leadership:

Position the corporate brand as an industry leader through insightful content and media presence.

Stakeholder Relationships:

Enhance relationships with key stakeholders through strategic engagement.

Crisis Preparedness:

Ensure the corporate brand is prepared for potential crises, protecting and enhancing reputation.

Market Differentiation:

Differentiate the brand in the market with a unique value proposition and strong positioning.

Summary of Outcomes

  • Basic Package: Strong foundational corporate brand strategy, improved visual identity, and enhanced online presence.

  • Standard Package: Competitive corporate brand strategy, consistent brand presentation, increased media coverage, and better stakeholder relationships.

  • Premium Package: High-impact corporate branding campaigns, established thought leadership, comprehensive crisis management, and detailed corporate brand performance insights.

    By offering these tailored packages, we ensure that our Corporate Strategy and Execution service meets the diverse needs of clients, helping them build and sustain strong, influential corporate brands.