Content & discourse analysis 

OVerview

This service provides an analysis of content and discourse across media channels to understand public sentiment, brand perception, and the effectiveness of communication strategies. It helps refine messaging and improve engagement by aligning with audience expectations.

METHODOLOGY

Briefing

  • Define content goals, target audience, key messages, and key words / phrases with the client.

Data collection

  • Monitor and collect data from social media, news articles, blogs, and forums.

  • Use tools like Sensika to gather mentions, sentiment analysis, and discourse trends.

Metrics 

  • Sentiment analysis score.

  • Engagement rate and content reach.

  • Topic frequency and thematic relevance.

Data analysis & results

  • Analyze discourse patterns to identify key themes and public sentiment.

  • Evaluate the effectiveness of current content strategies.

  • Provide insights into how to better align content with audience interests.

Report

  • Summary report in PPT format 

  • Key insights, visualizations, recommendations, consulting by strategic planning based on findings:

    • The analysis includes cultural sensitivity checks, ensuring messaging aligns with local cultural norms and culture territories.

    • Focus on specific media channels relevant to different market (our UP media mapping  is a separate product).

PACKAGES

Standard:

Price range: BGN 3,500*

Time period: 3 weeks

Sample size:

  • Analysis of mentions and sentiment on up to 2 media platforms.

  • Topics analysis of key content trends.

Market: Up to 2 markets (Bulgaria & EMEA)

PREMIUM:

Price range: BGN 5,000*

Time period: 5 weeks

Sample size:

  • Analysis across multiple media platforms.

  • Topics analysis and content strategy recommendations.

  • Ongoing support for content strategy refinement over 3 months.

Market: Up to 3 markets (Bulgaria & Global)

* Third-party expenses not included. The fees can be as a one-off project or on a monthly retainer.