In 2020 we created our own network of carefully selected pr and marketing agencies across EMEA region. UPN Regional Agency Hub Model Saves Time & Money for Multi-Country PR & Marketing projects and services.
With a call for CMOs, CEOs, CCOs, PR managers, and brand managers to get on this new regional-agency-network-with-HUB-model train, we at United Partners believe that one of our core strengths is the capability for innovation and cross-market strategic planning, especially in times of massive change.
The role of the agency HUB is creating a multi-country communications strategy using the local teams to ensure that the strategy is relevant to each market. For each client a dedicated team is nominated to take on the role of ‘hub agency’ to work alongside a network of agencies in different geographies. The hub agency team will formulate the corporate and brand narrative and digital insights, draft messages, develop a repository of thought leadership articles and co-develop strategic campaigns with clients. The hub team is also responsible for the flawless campaign execution in each market.
Why Work With Us
Imagine you have to run PR and marketing campaigns in 10 countries. Imagine you have a new product launch. You need to select 10 agencies for all the 10 different markets. So, you approach 30 agencies at least, brief them, get their proposals. Select 10 out of the 30. Finalize campaign ideas. Kick off the campaigns. Coordinate and supervise execution. Tons of hours spent, stress, confusion, details missed, communication barriers, culture differences. And the board of directors of your company are expecting strategic input on the next project launch. Sounds familiar? Do you have time for all of this? If not