United Partners with the biggest number of nominations in SABRE Awards EMEA 2017 among the Bulgarian agencies

SABRE Awards

In addition to a joint nomination with leading Bulgarian telecom VIVACOM for the Balkans, United Partners will be competing with emea finalists for a gold SABRE in “Employer branding”

United Partners once again managed to uphold its position of leading independent agency for integrated marketing communications in SEE, by receiving two nominations for best communication campaigns in the prestigious SABRE Awards EMEA.

The project “Code of Ethics” implemented by VIVACOM and United Partners is ranked among the top five in the Balkans. “Code of Ethics” is one of many successful campaigns for internal communication that the telecom achieved together with United Partners in 2016. The main goal of the project was to help VIVACOM’s employees to engage and recognize the corporate values of the company via an interactive virtual gamification.

The other campaign is an even bigger breakthrough for Bulgaria in SABRE Awards EMEA. The innovative project of the Agency and technology leader VMware is among the five finalists in the category “Employer branding.” What makes this project impressive is the development of a mobile application that allows users to virtually experience what the company offers as an employer. Through this innovative approach for employer branding, United Partners is positioned as a leader in the innovative solutions in the field of communications in the region.

“For United Partners innovation and the usage of the latest technologies during the overall customer service is extremely important. So for us it is a great honor and a pleasure the project implemented with VMware is ranked in top five globally. By looking at the other companies in this category, we understand that Bulgarian agencies are able to provide innovative solutions in line with global trends. For us it is very exciting to be recognized for our work towards innovation in marketing.” said Managing Director of United Partners – Maria Gergova-Bengtsson.

The 2017 EMEA SABRE Awards shortlist was selected from among more than 2,400 entries in this year’s competition. The campaigns were evaluated by a jury including more than 40 industry leaders.

The winners will be announced at annual awards dinner in London on May 23rd.