We are very proud to announce that our campaign for Diageo’s Johnnie Walker in partnership with Dept, The Walkers, starring Mila Jovovich, has been nominated for The SABRE Award for Superior Achievement in Brand-Building!
Johnnie Walker’s iconic creative platform ‘Keep Walking’ was in the midst of the pandemic more relevant than ever.
Our strategic approach and PR solution helped to integrate the ‘tenacity’ of the Eastern European region at the heart of the campaign. By partnering with Milla Jovovich and crafting a market specific approach we have made a highly relevant and meaningful action-oriented concept for the region and for the local distribution partners to deliver talkability and business results.
“The Walkers” campaign is transforming Johnnie Walker’s famous KEEP WALKING slogan into a rallying cry for collective progress as the world needs progress now more than ever.
Inspired by the tenacity and strength of the people from Eastern Europe, who possess the drive to keep walking despite the historical hurdles and have nothing to prove, Johnnie Walker welcomes a progressive female ambassador of Eastern European descent- Milla Jovovich – to join the “The Walkers” movement.
The SABRE Awards by PRovoke Media are a celebration of engagement, credibility, and relationship building. Staples that we are leading with every campaign we work on. This is one of the most prestigious awards in our industry and we can’t be happier to be appreciated in such way.
Being shortlisted for a Diamond SABRE follows United Partners’ recognition as Eastern Europe Consultancy of the Year in 2018.
The winners will be announced at a closed ceremony in London on May 27th.
We feel so honored and thankful to all our partners in this project.
Best of luck to all nominees!
More information for the campaign here.