Today, it is impossible to avoid the conclusion that the Covid-19 pandemic has definitely disrupted the organisation of work. Companies are striving for more than just staying on the market – they are looking for opportunities to progress in a crisis and find new leads.
There is a lot of tension. Tomorrow’s perspective lies between a sustainable economy and the responsibility to the planet. Progress will be made through international assistance, new technologies and the most effective channels of communication.
Most companies have long ago integrated digitalisation into their overall strategy. Among all practices, one of the most successful ones with direct results and many benefits is the Lead Generation.
Very useful in the context of B2B, but also of B2C, the Lead Generation helps to provide new perspectives and generate potential results. A true inbound marketing conversion tool, which is at the heart of every content marketing strategy.
According to HubSpot’s extensive marketing study:
> 68% of B-to-B companies use strategic landing pages to reach leads.
> 69% of marketers say converting leads is their top priority.
> Companies that use this tool, manage to generate 50% more sales while spending 33% less.
The Content Marketing Institute (CMI) 2018 statistics show that 91% of B2B marketers use content marketing to reach customers, and 86% of B2C marketers consider content marketing a key strategy.
Do be aware that the Lead Generation is not a way to promote your products and services directly to companies and customers. It should provide readers with information and decisions on the topic chosen in a neutral and expert manner. Usually, it exposes and responds to a problem that your target audience may encounter.
Its goals are essentially to consolidate the company’s expert status, generate leads, and optimise natural referrals. It is also a great way to build long-term customer loyalty.
The Lead Generation creates a relationship of trust with the reader, thanks to its educational aspect. The client learns while reading and finds answers to his questions.
The Lead Generation strengthens the reputation of the company and makes its expertise recognised within the global competitive market.
Despite the indisputable successes of this marketing tool, few companies still use it, with only 1 in 10 marketers claiming their lead generation efforts are highly efficient and effective.
So, we’ve compiled an e-book with the 30 greatest lead generation lessons into a guide and you can learn the secrets of how HubSpot generates over 70,000 leads per month.
These 30 tips, tricks and ideas will teach you:
- What makes killer performing landing pages
- The best lead-generating content
- How to create offers that are impossible to ignore
- Secret website optimization tips with A/B testing