Mastercard Innovation at the Speed of Life media event presented Mastercard’s latest payment innovations worldwide and also some data from the latest research conducted by Mastrecard Impact of Innovation Study for Bulgaria. The Mastercard Impact of Innovation study looked into the perception of digitalization and its effects on society, personal preferences in using digital technology for payment, and payment authentication. It also showed how resistant or willing respondents were in accepting and actively using digital technologies.
Mastercard speakers at the event were Brian Morris, Head of Digital Payments for CEE, Artur Turemka, General Manager for the Balkan Region and Vanya Manova, Regional Manager for Bulgaria and Macedonia.
In order to show the way the innovations changed the payment methods during the years, we have presented a hologram video. It showed iconic images of the elements from EMV chip, trough contactless & mobila, to biometric autentication and the Pepper robot. Other innovative element was the special VR video we have created to present the History of modern payments on the occasion of the 50th Anniversary of Mastercard.
