Communications During The Coronavirus Crisis: Going Beyond the Basics
The coronavirus has been dominating news headlines in Bulgaria and around the world....
One fresh podcast? Coming your way!
In today’s cluttered and fragmented media environment, it is of paramount importance for brands to develop communications strategies based on the POE framework...
Lights, Camera, Action! How the magic of Video Storytelling will take you to the next level
No matter where you live, you simply cannot underestimate the importance of videos in our lives. It is literally impossible to spend a day, without watching at least one video on YouTube or Instagram now....
The 30 Greatest Lead Generation tips, tricks and ideas.
Today, it is impossible to avoid the conclusion that the Covid-19 pandemic has definitely disrupted the organisation of work....
Thinking about cancelling your event? Don’t! Make it virtual.
In the midst of the Covid-19 outbreak, United Partners has a turn-key digital solution for you...
What’s Wrong with Influencer Marketing Today?
Most influencer marketing campaigns take a PR view of influence and reduce its measurement to the simple fact of being potentially listened to, or having an audience, i.e. they ignore the context of the discussions or mentions, and the brand itself....
Which seed sprouts the best employer brand?
Many companies start their employer branding strategy from outside in, creating a communication approach, then activities, planning to deliver the messages and generating leads of talents....
10 quick rules for a TV interview
Whenever business representatives talk to media outlets, there is a risk of controversies around the corporate reputation, hence, it is a good idea to be well prepared while answering challenging questions in front of the cameras or microphones....
Think Like a Futurist & Build Successful Strategies
We are super excited to announce that former Disney strategist and professional Futurist Joana Lenkova from Futures Forward will be leading this masterclass for the first time in Bulgaria!...
UP Autumn Kick Off 2019
The best team building is the one of having genuine fun together!...