In today’s cluttered and fragmented media environment, it is of paramount importance for brands to develop communications strategies based on the POE framework...
No matter where you live, you simply cannot underestimate the importance of videos in our lives. It is literally impossible to spend a day, without watching at least one video on YouTube or Instagram now....
Most influencer marketing campaigns take a PR view of influence and reduce its measurement to the simple fact of being potentially listened to, or having an audience, i.e. they ignore the context of the discussions or mentions, and the brand itself....
Many companies start their employer branding strategy from outside in, creating a communication approach, then activities, planning to deliver the messages and generating leads of talents....
Whenever business representatives talk to media outlets, there is a risk of controversies around the corporate reputation, hence, it is a good idea to be well prepared while answering challenging questions in front of the cameras or microphones....
We are super excited to announce that former Disney strategist and professional Futurist Joana Lenkova from Futures Forward will be leading this masterclass for the first time in Bulgaria!...