When talking about employer branding, most of the time we think of it as a complicated, expensive and long-term activity. Indeed, it is a long-term activity, but with good planning it could be simplified and implemented with less money. This article is dedicated to this exactly. How are we to implem...

DigitalK Conference 2019 (May 30th – May 31st, 2019) is fast approaching and we are proud to share that United Partners is the official marketing communications partner of this year’s edition. This week, we have a guest blog post by Iliyana Stareva (Hubspot) who shares the 4 key ingredients of a...

We recently found an amazing way to help our employees show appreciation for each other’s work. A simple, direct, easy to use system that is not affected by internal hierarchy. You’d like to know more? We bet you would! Ok, so some companies call them HERO awards, others Rippas or Hugs, we call ...

DigitalK Conference 2019 (May 30th – May 31st, 2019) is fast approaching and we are proud to announce that United Partners will be the official marketing communications partner of this year’s edition. Therefore, in the forthcoming weeks, we will be hosting some engaging conference-relate...

In our report about developing data and insight – driven communication strategies for pharma, we highlighted the importance of adopting an FMCG approach to pharma communications. In this blog post we will elaborate on the rationale behind this proposition and will focus on how pharma communica...

If you have been involved in the PR and Marketing field for quite some time now, you might have encountered a parallel between the former and science and art. In this context PR is considered the art while marketing – the science. Traditionally, marketing is a business activity, focused on promoti...

In the dynamic world of PR & marketing only those who are able to adapt and constantly improve are destined to strive and flourish. Therefore, as many industry specialists agree, it is important for business leaders to look ahead and predict which are the key trends that will define the industry...

Transforming pharma PR and communications into a strategic function now requires a data and insight-driven approach in order to develop communications strategies and rethink traditional PR measurement. Hence, the Data-Driven Strategy team at United Partners took the opportunity to conduct an extensi...