In our report about developing data and insight – driven communication strategies for pharma, we highlighted the importance of adopting an FMCG approach to pharma communications. In this blog post we will elaborate on the rationale behind this proposition and will focus on how pharma communica...

If you have been involved in the PR and Marketing field for quite some time now, you might have encountered a parallel between the former and science and art. In this context PR is considered the art while marketing – the science. Traditionally, marketing is a business activity, focused on promoti...

In the dynamic world of PR & marketing only those who are able to adapt and constantly improve are destined to strive and flourish. Therefore, as many industry specialists agree, it is important for business leaders to look ahead and predict which are the key trends that will define the industry...

Transforming pharma PR and communications into a strategic function now requires a data and insight-driven approach in order to develop communications strategies and rethink traditional PR measurement. Hence, the Data-Driven Strategy team at United Partners took the opportunity to conduct an extensi...

Recently Bulgaria hit the international headlines by declaring that the Council of Europe Convention on preventing and combating violence against women and domestic violence, known as the Istanbul Convention, is in contravention of the Bulgarian Constitution, thus, eliminating any chance the treaty ...

В основата на мащабната социално отговорна инициатива е стремежът към реинтегриране към образователната система...

Program, is aimed at young people aged 15-29 who do not attend school and are not active in the labor market...