UP Autumn Kick Off 2019
The best team building is the one of having genuine fun together!...
Проект „Кохезионната политика на ЕС в България – Vox populi“
Проектът „Кохезионната политика на ЕС в България – Vox populi“ ще се реализира в партньорство с фондация “Образователно сътрудничество”, финнасиран е от ЕС чр...
Employer Branding for Small & Medium-sized Companies
When talking about employer branding, most of the time we think of it as a complicated, expensive and long-term activity. Indeed, it is a long-term activity, but with good planning it could be simplified and implemented with less money. This article is dedicated to this exactly. How are we to implem...
The 4 Key Ingredients of a Successful Inbound PR Campaign
DigitalK Conference 2019 (May 30th – May 31st, 2019) is fast approaching and we are proud to share that United Partners is the official marketing communications partner of this year’s edition. This week, we have a guest blog post by Iliyana Stareva (Hubspot) who shares the 4 key ingredients of a...
Kudos to you! Motivational strategy for healthier employee relationship.
We recently found an amazing way to help our employees show appreciation for each other’s work. A simple, direct, easy to use system that is not affected by internal hierarchy. You’d like to know more? We bet you would! Ok, so some companies call them HERO awards, others Rippas or Hugs, we call ...
What did we learn about Digital Transformation in the last 9 years?
DigitalK Conference 2019 (May 30th – May 31st, 2019) is fast approaching and we are proud to announce that United Partners will be the official marketing communications partner of this year’s edition. Therefore, in the forthcoming weeks, we will be hosting some engaging conference-relate...
Pharma Communications Beyond The Pill: Pharma Meets FMCG
In our report about developing data and insight – driven communication strategies for pharma, we highlighted the importance of adopting an FMCG approach to pharma communications. In this blog post we will elaborate on the rationale behind this proposition and will focus on how pharma communica...
The Hand-in-Hand Relationship of Marketing & PR
If you have been involved in the PR and Marketing field for quite some time now, you might have encountered a parallel between the former and science and art. In this context PR is considered the art while marketing – the science. Traditionally, marketing is a business activity, focused on promoti...
Top 5 Marketing Trends in 2019
In the dynamic world of PR & marketing only those who are able to adapt and constantly improve are destined to strive and flourish. Therefore, as many industry specialists agree, it is important for business leaders to look ahead and predict which are the key trends that will define the industry...