United Partners will participate for the second consecutive year in the Waste Office Week initiative. This year the campaign is devoted to the separate collection of waste.

Our goal is to integrate “green practices” in everyday life and to maintain good level of awareness about the waste treatment in the office.

Leading Bulgarian and international experts from various fields of business, covered the digital aspects of their business at Webit Digital Summit Bulgaria on 24 and 25 April in Sofia.  The leading topics on the first day were about the impact of the digital industry on banks, finance and insurance, FMCG and retail, automotive, technology, pharmaceutical and healthcare business.

The IBM Roadshow Technology Truck, which tours Europe extensively, is visiting Sofia this week. Official press conference marked the start of the technology exhibition. Mr. Kalin Dimchev, Country Sales Manager IBM Bulgaria, welcomed guests and journalists on board.

Later on, Zorislav Sic, Sales Manager, PureSystems, IBM South East Europe told about Power Systems and how IBM assists business in managing nowadays challenges.

PR agency United Partners took 4 awards at the annual PR Agencies’ awarding ceremony BAPRA Bright Awards 2013 yesterday (16th March).

We gained recognition in the following categories:

“Agency of the Year” (III place)

"Innovative Campaign of the Year” for P&G’s Gillette Turn Up Team (II place)

"Communication Campaign of the Year" for P&G’s Thank You, Mom (III place)

“Campaign, conducted by Internal PR Division” for 15 Years UP (II place)

At the beginning of 2013 Always donated interactive classroom equipment for 10 Bulgarian schools

At the beginning of 2013 Always with the support of the Bulgarian Ministry for Education, Youth and Science, gave a helping hand to improve the educational facilities in 10 Bulgarian schools with low financial resources. The equipped classrooms will be used for classes of different subjects and only for students’ education.

According to the 2011 CKOKO/PISA Report, Testing Cycle 2008-2009, published on the PISA National Center site, on the performance of 15 year-old Bulgarian students, aprox. 40% of the teenagers have difficulty of understanding of the text that was read (the capacity to comprehend a text). Aprox. 40% of the students can’t meet the minimum conditions of comprehension, for a small, syntactical simple paragraph. They are not able to identify its main idea and can’t make a connection between the information provided by the text and common, day by day, knowledge.

The Football Player of the Year for 2012 Georgi Milanov revealed his secret for confidence that leads to his success during a media event in beathaus. Milanov presented a spectacular freestyle football demonstration which wasn’t about to go so smoothly without the help of his new confidence coach – head & shoulders Soothing Care.

“For me is very important to stay focused and concentrated on the field. The best I perform, the best results the team gets. I’m satisfied with the results new head & shoulders gives me -  relief from the itchy scalp and fights the dandruff – two simple but important aspects for every men every day.” - said Georgi Milanov.

Thousands more young women in Senegal will be offered the opportunity to be part of a literacy program, thanks to the strong partnership between leading feminine care brand Always and UNESCO. We are excited to invite young Bulgarian women to join the movement to make a difference to their own and other’s lives. We are aiming to raise funds for 40,000 Senegalese girls and women to learn basic skills such as reading and writing. This collaboration between Always and UNESCO was almost a “natural” fit as both parties share the same purpose of “girls’ and women’s empowerment”.

Fans can now live the life of a footballer whilst watching the latest goals and highlights on the Gillette Football Club

Gillette has announced popular online football game, I AM PLAYR, as the latest feature available on Gillette Football Club. Along with bringing the best goals and highlights across European football in one place, for free, fans can now virtually play the life of a professional footballer both on and off the pitch thanks to I AM PLAYR’s unique gameplay.

On the 2nd December, on port Burgas arrived St. Nicholas – Sinterklaas. The long expected guest was welcomed by the mayor of the city Dimitar Nikolov, the Dutch Ambassador Karel van Kesteren, children, parents and journalists.

Sinterklaas is the Dutch Saint Nicholas – the patron of the sailors. Traditionally he arrives in the Netherlands each year in mid-November by steamboat from Spain. The saying believes that Spanish sailors have brought the legend for Sinterklaas.  The celebration in the Netherlands is so noticeable that even the whole royal family welcomes them on the shore. Sinterklaas travels with his helpers - Black Peter (Zwarte Piet)  who stock up on presents for the children.