As part of the “A great start makes all the difference” campaign, Gillette launched a specially organized event for the official opening ceremony of London 2012 Olympic Games, that we all eagerly expected. Journalists, friends and fans of sports gathered together to watch the ceremony and to wish luck to Bulgarian athletes, who will, hopefully, return with medals.

During the event, the guests witnessed the message of the global Gillette’s Ambassador Rodger Federer to the men worldwide, and shared his experience for getting a great start not only at the court, but at all the expression fields. «Whatever you do, it all comes in consequence, you create a moment and that’s where you are headed from”, Federer says. He is the brand ambassador and one of the 29 athletes working with Gillette as part of its London 2012 Olympic Games programme around the world. Within the Gillette Great Start programme, the goals of these specific athletes will be to mentor the next generation of young men in each of their hometowns to ensure they receive their own great start.

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