25 August 2017
United Partners went through 20 wonderful, creative and purposeful years and an inspired transformation from traditional PR agency to an innovative communications service provider, not bound by channel and tactics. United Partners boasts a team of smart, interesting and bold people, who strive to offer comprehensive strategic communications and results-oriented planning to leading companies in four main industries – ICT/ Fintech, Healthcare & Pharmaceutical, Fast-moving consumer goods and Beauty and Fashion.
United Partners expanded beyond its original scope. And part of this expansion is the rebranding of the agency.
“Hello, it’s us, the agency you’ve known and loved.” “Goodbye, old logo, well known and once loved.” “Hello, it’s us again, drawing newly found inspiration by an old friend of our - the zebra.”
“We have always had a zebra as part of our branding and visual presentation. Now we choose to give it a more central role and let the symbolism of this gracious animal be an example to us in our everyday work”, say long-time members of the UP team.
And as it turns out, the zebra carries a lot of hidden messages to inspire and move us forward and provides interesting similarities to our values and everyday conduct that we agreed to live by.
Zebra is an ancient nomad… A traveler always moving, always on a quest. Just like us at United Partners.
Zebra Totem of Panoramic Vision & UP Learning Culture
One gift and spiritual meaning of the Zebra is panoramic vision, with its eyes on the sides of its head it can see almost entirely around himself, and Zebra also has the gift of excellent night vision. This corresponds to the learning culture we have established the agency. The United Partners team is curious to learn when not knowing something and eager to share knowledge.
Zebra Stripes & UP Creativity and Innovation
Zebra stripes symbolism brings understanding of the deeper meaning and significance of balance, through the art of blending opposites, yin and yang energies which brings clarity to see new layers of truth. The new layers of truth help the agency to see all things from different angles, to think out of the box, to be flexible, creative and innovative!
Zebra Power Animal & UP Reliability and Positivity
Zebra is a symbol of the need to surround yourself with those that support you. Animal Zebra can only sleep when another member of the herd is next to him, and is awake and on guard… this is a powerful symbolic message and lesson, to have someone close to you who can watch your back and warn you if something is amiss. Surround yourself with those who encourage you and support you - this is one of sweet secrets to success that this Zebra symbolism meaning shares with us.
Zebra & UP Passion
Zebra symbolism teaches us that the steps we take each day is part of the great journey of making our dreams a reality.